SOURCE: Acetta

August 16, 2005 10:00 ET

How to Select the Best CRM Software for Your Company

New CRM Selection Guide From Acetta Delivers Expert Advice on How to Avoid Common Mistakes and Implement Simple Steps to Select the Right CRM Solution

SEATTLE, WA -- (MARKET WIRE) -- August 16, 2005 -- Acetta, a business process improvement company, today announced the availability of a new guide designed to help companies of all sizes and stages effectively select the best CRM software solution to meet their unique business needs. Available online for FREE at, the guide, titled "CRM Software Selection - How to Make the Right Choice," delivers expert advice on the most common mistakes organizations make during the CRM technology selection process and important insight into the key steps a company can take to successfully choose a CRM solution that is accurately aligned with their overall corporate and customer approach.

According to Lance Kyle, managing partner at Acetta, "The myriad of products available on the market today makes selecting the best solution both daunting and confusing. CRM systems are different and idiosyncratic, representing their own corporate cultures and product history and not necessarily yours. It is critical that you clearly define your requirements before auditioning solutions." "CRM Software Selection - How to Make the Right Choice" illustrates four basic steps to guide companies in making smart, informed decisions around selecting a new CRM package or if validating their existing package still makes the most sense:

1. Develop Business Requirements

2. Generate a Vendor List

3. Perform "Due Diligence" Research

4. Seek Detailed Information and Demonstrations

Download your copy of the guide at

Acetta also launched a new parallel Software Selection Service offering for companies that require a more hands-on approach to selecting the right CRM solution. A combination of group training and one-to-one coaching, Acetta consultants engage to cover all areas of the selection process, including defining project goals and objectives; requirements gathering; vendor list preparation; interview techniques; and vendor recommendations.

About Acetta

Founded in 2000, Acetta is a business process improvement company. The company provides consulting, training, and software solutions to enhance sales, marketing and customer service for mid-sized organizations. Comprised of a unique, experienced team of independent strategists, marketers and CRM specialists, the Acetta team is passionate about helping companies create long-term success. Acetta's unique approach to extending the value of traditional CRM technologies lies in its innovative Turning Point Program. Acetta is privately held and headquartered in Seattle, Wash. For more information, please visit

Contact Information

  • Media Contact:
    Jennifer Karkar Ritchie
    REVOLUTION PR for Acetta
    Email Contact