LISLE, IL--(Marketwired - May 8, 2014) - Billions of dollars are locked away in inefficient business workflows that can be simplified by applying mobile apps. A new book, "Billion Dollar Apps: How to Find and Implement a Winning Mobile Strategy," walks readers through the process of identifying wasteful workflows, applying mobile apps that streamline processes, and measuring the effectiveness of the mobile strategy.
Author Alex Bratton, founder of Lextech Global Services, is a technology visionary and serial entrepreneur who wants to wake business leaders up to the value a strategic approach to mobile can bring. "An enterprise can easily be wasting billions of dollars a year in inefficient processes," said Bratton. "Companies need to approach mobile apps differently and assess their workflows if they want to benefit from the mobile revolution."
"Billion Dollar Apps" is written for corporate leaders and change agents who are looking for better ways to improve efficiency and drive revenue, and are willing to step outside traditional thinking about workflows. The book is full of real examples of how mobile apps have simplified workflows for companies small to large across a variety of industries, including organizations in non-tech industries, such as farming.
A free chapter can be downloaded at returnonapp.com. The print book can be purchased from amazon.com, and will be available soon as an e-book on Amazon and an iBook on iTunes.
About Alex Bratton
Alex Bratton is a technology visionary, serial entrepreneur and founder of Lextech Global Services (www.lextech.com). He has helped hundreds of companies generate billions of dollars by applying technology that simplify workflows. Mr. Bratton is a frequent speaker on topics including mobile strategy and entrepreneurship. He and his various businesses have been featured and quoted in many publications, including Crain's Chicago Business, VentureBeat, The Wall Street Journal, ComputerWorld, Inc.com and Forbes. He is a past recipient of the prestigious Chicago Innovation Award, the Edison Award for Best New Technology Product of the Year. More information is available at returnonapp.com.