SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

November 16, 2010 15:09 ET

How to Triple Your Facebook Following in the Next Six Months: Scientific Methods for Attracting and Keeping Fans and Brand Ambassadors

Bulldog Reporter's PR University Presents a New 90-Minute Webinar

OAKLAND, CA--(Marketwire - November 16, 2010) - PR pros looking to rapidly accelerate their visibility and influence on Facebook should attend this new, 90-minute webinar titled: "How to Triple Your Facebook Following in the Next Six Months: Scientific Methods for Attracting and Keeping Fans and Brand Ambassadors."

Dan Zarrella of HubSpot will reveal proven techniques for using Facebook most effectively in the corporate setting. He'll focus on the best Facebook data available -- just the guide your team needs to master this important social media tool. In just 90 minutes you'll learn how others have been able to build Facebook followings, keep followers engaged and promote campaigns or products on Facebook.

This exclusive PR University webinar takes place on Thursday, November 18, at 1PM EST (noon CST; 11AM MST; 10AM PST).


Dan Zarrella is an award-winning social, search, and viral marketing scientist and author of the O'Reilly Media book "The Social Media Marketing Book." He has a background in web development and combines his programming capabilities with a passion for social marketing to study social media behavior from a data-backed position and teach marketers scientifically grounded best practices. His Link Attraction Factors report helped readers determine which topics, days, times, and keywords attract links in social media stories for semantic content optimization, while his Viral Content report details the motivations, preferences and habits involved in online content sharing. His Science of ReTweets Report analyzes when, why and how Twitter users ReTweet things, and explains how marketers can effectively get more ReTweets, and TweetPsych is a linguistic analysis tool he built that allows users to generate psychological profiles of any other Twitter user or list based on the contents of their Tweets. He has been featured in The Twitter Book, Fast Company, The Financial Times, The London Times, The Miami Herald, "Slashdot," Smart Money, AdAge, NYPost, The Boston Globe, Forbes, Wired, The Wall Street Journal, "Mashable" and "TechCrunch." In 2009 he was awarded Shorty and Semmy awards for social media & viral marketing. He has spoken at PubCon, Search Engine Strategies, Iowatasmic, Convergence '09, 140 The Twitter Conference, The Cool Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and Social Fresh Nashville, and he currently works as marketing product owner at HubSpot.

What PR Pros will Learn:

  • New data and proof points underscoring Facebook's incredible reach

  • The Opportunity for PR: Why PR pros must use a disciplined, systematic Facebook strategy -- and the rewards that come with using proven techniques

  • Building a Facebook presence: Proven ways to build a loyal and engaged following on Facebook that will help PR pros drive brand and buzz

  • Analysis of effective Facebook pages: How the best in the business keep fans happy and engaged

  • Why sex sells: An analysis of Facebook users and what turns them on and off

  • Faux pas to avoid: The most common mistakes PR, marketing communications and small businesses make on Facebook

  • Tips, metrics and finer points: Tips, suggestions and ideas for measuring the value and effectiveness of PR pros Facebook program

  • Best Practices: Examples and techniques that leading brands are using to build rabid Facebook followings

  • Integration tips: How to incorporate Facebook into their traditional programs -- and use it in conjunction with other social media channels like Twitter   

For more details go to conference home page or download the PDF brochure

Attendance at this Bulldog Reporter's PR University audio conference costs just $299 per dial-in site. Participants in the 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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