SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

February 24, 2011 13:53 ET

How to Triple Your Twitter Following in the Next Six Months: A Scientific Method for Attracting and Keeping Brand Evangelists

Bulldog Reporter's PR University Presents a New Webinar

OAKLAND, CA--(Marketwire - February 24, 2011) - PR professionals looking to triple their Twitter following over the next six months should attend this new audio conference titled: "How to Triple Your Twitter Following in the Next Six Months: A Scientific Method for Attracting and Keeping Brand Evangelists."

This webinar with Twitter researcher and power user Dan Zarrella reveals the ins and outs of using Twitter in the corporate setting -- and by focusing on the best Twitter case studies available, it's the perfect guide to mastering this hot social media tool.

In just 90 minutes, PR pros will learn how others have been able to build Twitter networks, keep followers engaged, monitor brands on Twitter, and promote campaigns or products on Twitter. PR pros will also learn Twitter best practices -- based on the experiences, examples and data of Twitter trailblazers. Dan will also show how today's leading companies find communities interested in their products or services -- and share how PR pros and their team can contribute to the conversation around their brand to drive greater visibility, buzz and results online and off.

This exclusive PR University webinar takes place on Thursday, March 3, at 1PM EST (noon CST; 11AM MST; 10AM PST).


Dan Zarrella
Social Media and Viral Marketing Scientist, Hubspot
Author, "The Social Media Marketing Book"

What PR Pros will Learn:

  • Twitter Update: New data and proof points underscoring Twitter's incredible reach

  • The Opportunity for PR: Why PR pros must be on Twitter today -- and the responsibilities (and rewards) that come with setting up an account

  • Strategic Planning: The "Ten Steps" framework for creating an effective social Twitter strategy

  • Case Studies: Concrete examples PR pros can take to their execs to show how Twitter can help build brand, reputation, stakeholder relationships and the bottom line

  • Setting Up Accounts & Engaging Twitter Profiles: How others have created effective profiles, handles and online presence via Twitter -- and how PR pros can do the same

  • Building a Twitter Presence: Proven ways to build a loyal and engaged following on Twitter that will help PR pros drive brand and buzz

  • Rules and guidelines for appropriate follower-to-following ratios

  • Analysis of Effective Tweets: How the best in the business keep followers engaged in 140 characters or less -- from frequency to content guidelines

  • Twitter Tools: Apps and add-ons that today's top brands are using to supercharge, scale and simplify their Twitter usage -- from TweetDeck and Twirl to Bitly, hashtags and new, emerging widgets

  • Twitter for Media Relations: Best and worst practices for pitching journalists using Twitter in 140 characters or less

  • Integration Tips: How to incorporate Twitter into traditional programs -- and use it in conjunction with social media channels like Facebook

  • Faux Pas to Avoid: The most common mistakes PR, marketing communications and small businesses make on Twitter

  • New Tools to Watch: What's next for Twitter, micro-blogging and social media in general -- apps and sites PR can't afford to miss

For more details go to conference home page or download the PDF brochure

Attendance at this Bulldog Reporter's PR University webinar costs just $299 per dial-in site. Participants in the 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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