SOURCE: Lisa Elia Public Relations

Lisa Elia Public Relations

February 19, 2010 16:29 ET

"How to Use Video and Social Media to Propel Your PR Message": Public Relations Expert Lisa Elia Teams With Emmy-Award Winning TV Producer Robyn Carter and Social Media Marketing Expert Kerianne Mellott to Present Ustream Show on February 22

LOS ANGELES, CA--(Marketwire - February 19, 2010) -  Video and social media have become a major component of any good publicity program, but most people don't know how to combine these elements to maximize their PR efforts. On Monday, February 22 at 5 p.m. Pacific/8 p.m. Eastern, public relations expert Lisa Elia, owner and president of the Los Angeles-based Lisa Elia Public Relations, will be joined by Emmy-Award Winning TV Producer Robyn Carter and Social Media Marketing Expert Kerianne Mellott in "How to Use Video and Social Media to Propel Your PR Message," the second installment in Elia's free, three-part Ustream series titled "PR Blast-Off for Experts, Coaches and Other Service Providers."

"Video and social media are very effective tools for spreading your PR message throughout the entire Web: the power this gives people is often overlooked," says Elia, who has secured placements for her expert clients and fitness trainer clients with national media such as "The Oprah Winfrey Show," CNN, E! Entertainment Television, New York Times, Time, Redbook, Cosmopolitan and hundreds of other outlets in her more than 20 years as a publicist.

Elia provides a few tips:

  • "When TV producers are looking for experts to book for segments, they frequently go online to find them. The people who have videos that show themselves looking and sounding great on camera will be considered first.
  • You can quickly create connections and raise your profile by using Facebook and Twitter to share tips and post links to your blog, press clips and TV and radio segments you've done so more people can see and hear them.
  • A social media presence has become expected, like a business card, for experts and almost anyone in business."

On the live Ustream show with Carter and Mellott, Elia and her guests will go into detail on these topics and discuss do's and don'ts and the processes and strategies you can use to spread your PR message effectively and in a manner that represents your personal brand, using video and social media.

Elia presented the first call in this series, "What's So Special about You? How to Position Your Services and Yourself to Stand Out from the Crowd and Captivate the Press," on February 17. To watch the Ustream show, click here: or listen by clicking here:

To coincide with the three-part Ustream series and provide additional services to participants who choose it, Elia and her team are introducing a public relations coaching program to teach experts, coaches and service providers how to get press themselves.

To register for the free Ustream series or for additional information, visit or call 310-479-0216.

Contact Information

  • Media contact:
    Jade Calder
    phone: 310-479-0217
    e-mail:Email Contact