SOURCE: Phoenix Marketing International
RHINEBECK, NY and LONDON--(Marketwire - Apr 20, 2012) - Phoenix Marketing International (PMI), one of the fastest growing global marketing research firms, announced today the appointment of Howard Parr as a Group Director based in the UK.
Howard has been working in the healthcare market research industry for more than 20 years, initially with Martin Hamblin and then with Holden Pearmain, Ziment and Kantar Health. Over this time he has built up wide ranging healthcare expertise, particularly in the area of New Product Development. The insights and consultancy he has provided using qualitative and quantitative approaches have previously contributed to the launch of many new products in a wide variety of therapeutic fields.
Andrew Scott, Managing Director, said: "I have known Howard for many years, initially as a competitor and subsequently as a colleague. I am delighted that he has decided to join our senior team at Phoenix Healthcare. This means we can provide our global clients with even greater service and bring additional experience and expertise to bear in meeting their needs."
David Luery, Executive Vice-President - International, said of Howard, "Howard is a great addition to our team; his high level of experience and the insights it brings is an extremely valuable asset for both Phoenix and our clients."
Dr. Allen R. DeCotiis, Chairman and CEO of Phoenix Marketing International, commented, "We are very excited to have Howard join our International Healthcare team. Our commitment to this industry segment is significant and growing rapidly and we believe Howard's background and unique skills will continue this growth. Also Howard's solid commitment to client needs and creative research will blend well with the Phoenix team."