SOURCE: SocialNuggets


September 21, 2011 10:02 ET

HP and Asus Reset Price Expectations for Tablets

iPad2 Continues to Lead SocialNuggets Tablet Index for August Followed by Asus Eee Pad Transformer and HP TouchPad

SANTA CLARA, CA--(Marketwire - Sep 21, 2011) - The HP TouchPad's new low price is just right, according to the new SocialNuggets Tablet Index for August. In fact, the price reduction was so well received by consumers that intent to purchase for this tablet jumped to the number two position despite being a discontinued product. The Asus Eee Pad Transformer with its $399 price point was sold out this month and had the highest net perception for tablet pricing. So what can we learn? According to social media conversations, the ideal price for a tablet is now between $99 and $399 except for the market leader Apple who commands a premium price for its iPad2. Other tablets such as the Blackberry Playbook, which is $499, obtained a negative perception on its pricing, leaving consumers feeling that it should be less expensive.

During August, the Asus Eee Pad Transformer jumped to the second position in the SocialNuggets Tablet Index for August, beating out other Android tablets. The Asus Eee Pad Transformer's pricing, its unique accessories that connect to PCs and its good display received a very high net perception score. However, in terms of share of voice leader, Samsung continues to take the lead among Android tablets. The HP TouchPad came in third on the index due to its low price point and excellent feature set, while the iPad2 continues leads the race for tablets with the number one position.

"This month, we saw the HP TouchPad conversations play out in social media. This presented a great opportunity for marketers to learn more about the ideal price points and marketing strategies that might work better with their consumers," said R. Paul Singh, CEO of SocialNuggets. "Our ready-to-use data portal can be useful instantly to product managers and marketers in tablet industry for deep analytics on consumer behavior."

SocialNuggets' has developed a unique approach to uncovering sentiment around brands, products and brand/product attributes that includes both algorithms and curation. With SocialNuggets tablet portal, consumers can now make more educated buying decisions about tablet products. Additionally, executives and marketers can now understand real-time consumer sentiments within the tablet industry to help assist in product and business strategy.

SocialNuggets provides access to some of its ready-to-use research via its portal, as well as sells full access to its data warehouse for companies in the consumer electronics market.

About SocialNuggets:
SocialNuggets technology delivers real-time data and market intelligence for products in the consumer electronics industry by analyzing millions of social media conversations. SocialNuggets data and intelligence is used by marketing, product management, finance and customer service executives for analyzing brands, products, product features and campaigns. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available in the form of a Premium Data Portal with full access to the company's data warehouse for analysis and integration with customers' data. SocialNuggets, a Serendio company, was founded in 2011 with headquarters in Santa Clara, CA. For more information, please visit

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