September 11, 2012 15:00 ET

HP Enhances Customer Satisfaction, Loyalty for HP Exstream With Extended Multichannel Capabilities

NASHVILLE, TN--(Marketwire - Sep 11, 2012) - HP (NYSE: HPQ) today announced it is increasing customer satisfaction and loyalty by extending the multichannel capabilities of HP Exstream, its customer communications management (CCM) solution, to include SmartVideo and digital mailbox services.

HP is collaborating with solutions providers SundaySky, Pitney Bowes Volly and Zumbox to enable enterprise clients to use HP Exstream to deliver personalized customer communications via SMS, email, web and now SmartVideo and digital mailboxes.

HP Exstream 8.0 also includes improved digital color and graphics and integration with enterprise data sources. 

Intelligent enterprise communications
With the addition of SmartVideo by SundaySky, HP Exstream enterprise clients can distribute personalized, video-based communications in a way that's engaging and easy to understand.

Organizations can now send narrated videos that showcase the latest, most personally relevant information, such as account usage, services used, recent activity and payment history as well as relay video communications by linking the SmartVideo to consumers via email, smartphone, tablet and web portal.

"SmartVideo creates better customer experiences that drive loyalty, increase lifetime customer value and boost brand advocacy," said Jim Dicso, president and chief revenue officer, SundaySky. "By working with HP Exstream, SundaySky can deliver these benefits to more companies and further enhance the way consumers interact with these brands throughout the customer life cycle."

Easy account access with digital postal systems
Now, with services from Pitney Bowes Volly and Zumbox, clients using HP Exstream can offer their customers digital mailboxes with a single password to access and print their account information, add alerts and reminders as well as securely view and organize documents. Digital mailboxes offer an alternative to traditional postal mail, allowing users to access and easily manage bills and statements from multiple companies in one central location online. 

"Enterprises are seeking creative ways to personalize customer communications," said Patrick Kehoe, director, Exstream Product Management, HP. "Now, with SundaySky, Pitney Bowes Volly and Zumbox, HP Exstream continues to empower businesses to make the most of every touch point of customer engagement." 

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at and more information about HP Exstream is available at

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