SOURCE: ZINFI

ZINFI

November 02, 2016 10:00 ET

HP Partner Computer House Leverages ZINFI Partner Marketing Services to Integrate Campaigns, Streamline Operations and Dramatically Increase Sales of HP Computers

Retailer's HP computer inventory sells out in Q4 2016 after the execution of integrated co-branded campaigns using direct mail, magazine ads and Google AdWords

PLEASANTON, CA--(Marketwired - November 02, 2016) - ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced a highly successful engagement with Computer House, a Hong Kong computer retailer that provides a variety of IT solutions to customers, both online and in its retail location. ZINFI recently provided partner marketing services to Computer House, which reported an immediate increase in its sales of HP computers, more than doubling its 2015 results and selling out its entire Q4 2016 inventory of HP computers by October.

Using co-branded marketing assets provided through the HP Partner First program-which leverages ZINFI Unified Channel Management technology and manages partner relationships through a ZINFI-provided partner portal -Computer House ran a series of integrated campaigns over a six-week period in Q3 and Q4 of 2016 using direct mail assets, co-branded ads in PCM Magazine and e-Zone Magazine, and Google AdWords advertisements with a variety of co-branded banner images that led interested viewers to a landing page.

"This was a very impressive result," said Alfred Ng, Computer House's director of sales. "ZINFI's partner marketing assistance has really helped streamline our marketing operations so we can focus our efforts on sales instead."

"Because Computer House is a relatively small company, it has limited in-house resources to develop marketing plans, define quarterly objectives or track metrics like ROI," said Sugata Sanyal, founder and CEO of ZINFI. "This is precisely the kind of challenge where our partner marketing services team can make a huge difference, providing expert assistance in defining objectives for demand generation activities, integrating marketing and sales initiatives across various media, streamlining workflows and establishing benchmarks for measuring and understanding the results of specific initiatives."

For more information about ZINFI's partner marketing concierge services, please click here. For more information about Unified Channel Management Platform or to download a copy of our best practices guide on Unified Channel Management, please visit our website at www.zinfi.com.

About ZINFI Technologies

ZINFI Technologies, the leader in Unified Channel Management (UCM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. Headquartered in Silicon Valley, USA and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive and innovative state-of-the-art SaaS Unified Channel Management automation platform that streamlines and manages the entire partner lifecycle through three core state-of-the-art SaaS applications-partner relationship management, channel marketing management and channel sales management. In 26 countries, these three core UCM SaaS applications are locally supported by ZINFI's global marketing services team members.

For more information about ZINFI's Unified Channel Management platform, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.

About Computer House

Computer House was established in 1994 in Hong Kong. We started as a small retail shop by then, and now have grown into an operation with self-owned main office and one outlet in major commercial regions of Hong Kong. We also shifted our focus from moving box product selling into providing suitable IT solutions to various customers. Our aim is to help our client achieving their IT goals in an efficient, up-to-date and yet cost-effective way. Namely, we will provide tailor made services on:

  • IT Infrastructure
  • Hardware Maintenance OutSource Service
  • Software Maintenance OutSource Service
  • Hardware and Software Trading

Visit us at http://www.computerhouse.com.hk/

Image Available: http://www.marketwire.com/library/MwGo/2016/11/1/11G120484/Images/partner-marketing-computerhouse-zinfi-88fb3c446d7c8b54bfc5542d20ee5337.jpg

Contact Information