HR Trend 2007: Identity Sweep Protection Service Offered as Employee Benefit Packages

ARLINGTON, VA -- (MARKET WIRE) -- January 23, 2007 -- MyPublicInfo, Inc. (www.MyPublicInfo.com), a leading provider of identity scoring and monitoring solutions for consumers, today announced its new Employee Benefit Program available for companies around the country. The program's goal is to assist employees in proactively protecting their identities and keeping their personal information safe.

Victims of identity theft spend more than $6,000 and 600 hours on average to repair the damage of compromised personal information, typically through purchasing credit monitoring services. Credit monitoring does not detect misuse of a Social Security number -- one of the leading causes of identity theft. Nor does it cover debit card fraud. Employees can spend valuable work hours cleaning up the effects of identity theft, affecting a company's bottom line.

MyPublicInfo's benefits program will enable companies to offer employees access to its signature product, IdentitySweep. IdentitySweep enables users to monitor and prevent any fraudulent misuse of their Social Security number, as well as credit and debit card numbers, 24 hours a day, seven days a week.

In addition, the benefits program offers an optional $25,000 Identity Theft Insurance policy to cover expenses related to the recovery of a user's identity, such as lost wages or legal fees.

"A common misconception is that identity fraud is simply credit card theft. In reality, identity fraud is the theft of your personal identification and your persona for illegal purposes," said Daniel J. Webster, Chairman and Founder, All American Benefits, Inc.

"The use and abuse of your reputation, credit, and finances -- things you've worked hard to build -- have significant consequences for you, the victim. We selected MPI because they offer the best solution," he added.

"Identity theft is not a top priority on people's minds until they are personally affected. By offering our service directly to employers in the form of employee benefit packages, we are able to provide identity protection services to a much wider spectrum of individuals," said Dr. Harold Kraft, CEO and founder of MyPublicInfo. "IdentitySweep is an easy-to-use service that takes the guesswork out of identity theft protection, and gives employees the peace of mind that their information is safe," he added.

MyPublicInfo's IdentitySweep is the first real-time identity management service for consumers, available for use at http://www.IdentitySweep.com/. The service empowers users to proactively protect their personal information and avert identity crimes through innovative software tools that "sweep" the Internet for their personal information.

IdentitySweep searches databases and chat rooms for Social Security numbers, credit card numbers, and other consumer information that has been hacked, stolen or breached.

About MyPublicInfo

MyPublicInfo, Inc. was founded in Arlington, Virginia in 2004 and is the leading provider of consumer identity scoring and identity management services. MyPublicInfo sells the most comprehensive consumer products available through www.IdentitySweep.com and www.MyPublicInfo.com, partner web sites, and other marketing channels. For more information or orders, please go to www.mypublicinfo.com.

Contact Information: Media Contact: Xenia von Wedel and Jennifer Tartaglione Terpin Communications Group 415.595.2030 Email Contact