SOURCE: HRE Performance Wheels

June 11, 2007 12:00 ET

HRE Performance Wheels Launches New Web Site for Luxury Car Enthusiasts

New Site Showcases Company's Line of High-Quality Forged Custom Alloy Wheels and Provides Interactive Image Galleries for Users to Search by Wheel or Vehicle

VISTA, CA--(Marketwire - June 11, 2007) - HRE Performance Wheels, a leading designer and manufacturer of high-quality forged custom alloy wheels, today announced it has re-launched its highly-trafficked Web site, which is a popular online destination for luxury car enthusiasts.

The site, located at, features:

--  An online showcase of each wheel series, including high-resolution
    images and application information.
--  Information about HRE Performance Wheels, including a company history
    and details about the engineering, design, customization, materials and
    craftsmanship that goes into every wheel.
--  Roll-over flash animation that brings the site to life, giving it
    personality, style and character.
--  Press section, including the latest press releases and product images
    for media to access.
"Auto enthusiasts all over the world have been coming to the HRE Web site for the latest information on custom wheels," said Evan Kinsella, president of HRE Performance Wheels. "Our new site will enhance this experience by highlighting the latest styles and trends in luxury performance wheels and communicating what distinguishes the HRE brand."

The new site was designed by Cuker Design (, an innovative design firm focused on brand building, interactive design and developing creative marketing materials through various media. Cuker Design is located in Solana Beach, Calif.

"We were thrilled at the opportunity to redesign the HRE Performance Wheels Web site," said Aaron Cuker, owner of Cuker Design. "We saw a great opportunity to give the HRE brand a site that showed off the quality of their product lines, while keeping users fully engaged."

HRE Performance Wheels is one of the most respected manufacturers of forged custom alloy wheels in the world. The company offers a wide selection of wheels in custom sizes, finishes and colors through a network of authorized retailers across the country. The HRE brand was built on the principles of performance, leading-edge quality, precision fit and incomparable style. Every HRE wheel is manufactured in the United States and custom-built by the finest craftsmen using the latest state-of-the-art technology. HRE integrates its engineering, design and manufacturing functions within a single facility to ensure that each HRE wheel meets the exacting standards of the company's discriminating customers. The company was founded in 1978 and is headquartered in Vista, Calif. More information is available at

Contact Information

  • Contact:
    Steve Honig
    The Honig Company, Inc.
    Email Contact