SOURCE: The Honig Company, Inc.

June 05, 2007 12:00 ET

HRE Performance Wheels Retains The Honig Company for Public Relations Representation

Leading Manufacturer of High-Quality Forged Custom Alloy Wheels Brings Agency On-Board to Promote High-End Wheels, Build Brand and Increase Market-Share

VISTA, CA--(Marketwire - June 5, 2007) - HRE Performance Wheels, a leading designer and manufacturer of high-quality forged custom alloy wheels, today announced it has retained The Honig Company, a renowned boutique public relations and marketing firm, to promote the HRE brand and work with the company to increase its market-share within the luxury wheel category.

The Honig Company will handle public relations for HRE Performance Wheels, working with the company to increase sales and expand its distribution in new areas.

"We retained The Honig Company because of their strategic thinking and ability to use public relations as a means to drive sales and achieve our business objectives," said Chris Luhnow, chairman of HRE Performance Wheels. "They have an understanding of our business and a genuine enthusiasm for our company."

The Honig Company will also advise HRE Performance Wheels on sponsorships and celebrity outreach.

"HRE Performance Wheels is an American original, and we are very pleased to be working with a company that sets the standard for quality and performance in its industry," said Steve Honig, president of The Honig Company. "HRE has built its brand on an unparalleled commitment to excellence in design and manufacturing, and has established a high level of trust among its customers."

The Honig Company, Inc. is a full-service public relations, promotion and communication agency that represents clients in a wide variety of industries. The company helps clients market their products and services, build their businesses and handle communication-related matters. Founded in 2002, the company is headquartered in Burbank, Calif. with a staff of seven seasoned professionals. More information can be found at

HRE Performance Wheels is one of the most respected manufacturers of forged custom alloy wheels in the world. The company offers a wide selection of wheels in custom sizes, finishes and colors through a network of authorized retailers across the country. The HRE brand was built on the principles of performance, leading-edge quality, precision fit and incomparable style. Every HRE wheel is manufactured in the United States and custom-built by the finest craftsmen using the latest state-of-the-art technology. HRE integrates its engineering, design and manufacturing functions within a single facility to ensure that each HRE wheel meets the exacting standards of the company's discriminating customers. The company was founded in 1978 and is headquartered in Vista, Calif. More information is available at

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    Steve Honig
    The Honig Company, Inc.
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