MADD Canada

MADD Canada

May 20, 2005 08:08 ET

HSAA and MADD Canada Unveil Summer Awareness Campaign

Alberta motorists urged to drive sober and have safe summer Attention: News Editor, Transportation Editor EDMONTON, AB--(CCNMatthews - May 20, 2005) - The Health Sciences Association of Alberta (HSAA) and Mothers Against Drunk Driving (MADD Canada) launched their joint summer public awareness campaign yesterday to urge Alberta motorists not to drink and drive. Following the success of last year's summer campaign, the organizations are re-introducing their awareness drive from Victoria Day Weekend to Labour Day Weekend with the goal to keep Alberta roads safe from impaired driving fatalities and injuries.

The campaign this year includes radio public service announcements and posters, which feature HSAA members, who provide care to victims of impaired driving. The posters are being distributed to health care centres and schools across the province and they are being displayed at several bus shelters in Calgary and Edmonton. Postcards with the same images will be handed out at police roadside checkstops this summer.

"Many of our members deal first hand with the carnage of impaired driving," said HSAA president Elisabeth Ballermann. "They provide care at the crash site, the emergency room, intensive care, and assist those in rehabilitation. Paramedics, respiratory therapists, diagnostic technologists, and social workers are among our members who deal with victims and their families."

"We wish to heighten the public's awareness to the importance of driving sober and avoiding the consequences of an impaired driving crash," said Karen Dunham, MADD Canada's National President. "HSAA and MADD Canada share the desire to see an end to the human loss and suffering as a result of impaired driving. Health care workers are faced with far too much human carnage, and MADD Canada deals with far too many victims, families and friends as a result of the senseless, 100% preventable act of impaired driving."

HSAA and MADD Canada have combined forces to deliver the messages of "Don't Drink and Drive" and "Drive Sober" to Alberta motorists during the peak crash times throughout the summer. Each year the eight MADD Canada Alberta Chapters participate in police roadside checkstops and take to the airwaves with special summertime messages to drive sober on the roads and waterways. HSAA has increased and furthered this awareness activity.

HSAA is a labour union representing more than 13,000 professional, technical, support and ambulance workers in Alberta's health care system. MADD Canada is the pre-eminent national victims group with a mission to eliminate impaired driving and support the victims of this violent crime.

For more information contact:
Louise Knox, MADD Canada's Western Office 1-866-900-6233 ext. 222
David Kirkham, HSAA Communications Officer (780) 405-4684
IN: SOCIAL, OTHER

Contact Information

  • Louise Knox, Western Chapters Manager, MADD Alberta Chapters
    Primary Phone: 866-900-6233 ext. 222
    E-mail: lknox@madd.ca