SOURCE: Hu-Friedy


May 03, 2011 11:50 ET

Hu-Friedy Names Ken Serota as President

Ron Saslow to Continue as CEO and Become Chairman of the Board

CHICAGO, IL--(Marketwire - May 3, 2011) - Hu-Friedy, a global leader in dental instruments and products, today announced that Ken Serota, Hu-Friedy's Executive Vice President and Chief Financial Officer, has been named President of the company, effective immediately. Ron Saslow will remain CEO and become Chairman of the Board. Dick Saslow, who has been Chairman of the Board, will serve as Chairman Emeritus and continue as a senior advisor and member of the Board of Directors.

In making the announcement, Ron Saslow noted that, "Ken applies a data-driven, analytical approach to business that will be particularly important in identifying global growth opportunities, maximizing value from the distribution channel, and guiding new product development initiatives. Over the course of the last three years, Ken has been our Chief Financial Officer and Executive Vice President, making it possible for Hu-Friedy to achieve our financial targets despite the difficult economic climate in which we currently operate."

Mr. Serota has been affiliated with Hu-Friedy since 2004, where he was a member of the company's advisory board. Previously, Mr. Serota was President and Chief Executive Officer of Liberty Group Publishing, which he led from initial start up to eventual sale in conjunction with Leonard Green and Partners, a Los Angeles-based private equity firm with $9 billion under management. While at Liberty, Mr. Serota more than doubled the organization's revenue by acquisitions, increasing market penetration and introducing additional niche products to complement the core newspaper product. In 2001, Mr. Serota was cited by Crain's Chicago Business as one of the top 40 business leaders under the age of 40. Before joining Liberty Group the 49-year-old Mr. Serota, who is an attorney and CPA, held various executive level positions in the Chicago area where he led such key business functions as mergers and acquisitions, business process optimization and overall financial management.

"This is a wonderful time to be working side by side with Ron Saslow," said Mr. Serota. "The Saslow family has built a solid business foundation and a globally recognized brand by maintaining a century-long tradition that combines old-world hand-craftsmanship with state-of-the-art technology to meet the needs and enhance the skills of dental practitioners. Hu-Friedy has incredible opportunities on the horizon and we will continue to focus on developing products, services and programs that help dental professionals perform at their best."

About Hu-Friedy

Founded in Chicago in 1908, Hu-Friedy Manufacturing Company helps dental professionals perform at their best by producing dental instruments designed to function as an extension of each practitioner's particular skill. Its products, hand-crafted by highly-skilled artisans, are known for their precision, performance, longevity, reliability and quality. Headquartered in Chicago, Hu-Friedy products are distributed in more than 75 countries and the company maintains offices in Rotterdam; Tuttlingen, Germany; Milan; Shanghai and Tokyo.

Contact Information

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    Alan Zachary
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