December 16, 2014 10:00 ET

Hubba Raises $3.1M in Seed Funding, Onboards More Than 500 Companies in First 90 Days Post-Launch

TORONTO, ON--(Marketwired - Dec 16, 2014) - Hubba, a cloud-based Product Information Network, is helping brands and retailers solve a critical business process -- the exchange of comprehensive, current and correct product information. Within 90 days of launch, Hubba onboarded 500 companies representing over 2,500 brands across the CPG, fashion, beauty, baby, sports apparel and footwear, and health and wellness industries.

Hubba's recent success comes subsequent to doubling its team since the beginning of the year and raising a $3.1M seed round of funding. Investors include Brightspark and The Social + Capital Partnership, as well as prominent angels who serve or have served in leadership positions at Facebook, Instagram, Uber, Airbnb, Baidu, PayPal and EMC.

Over $1 trillion of commerce is reliant on digital product information, yet according to a report from eBay and CFI Group, only 25 percent of digital product information is correct.

"We saw a critical need for a network that empowers information sharing and doesn't look or function like traditional enterprise software," said Ben Zifkin, founder and CEO of Hubba. "The best way to make the lives of marketers and salespeople better is to provide them with tools that are easy to use, make them more effective at their job and encourage engagement with their colleagues and business partners."

Designed like many popular social networks, Hubba acts as a single source of truth for brands to curate product content in one place and synchronize it to an infinite amount of business connections in real-time. This content can include product images, videos, documents, product benefits, marketing assets, pricing and more.

"We are taking an aggressive approach to growing our network while providing immediate value for our users. Our unique model allows us to quickly become the standard for sharing information within specific industries," explains Zifkin. "Raising this round of funding has allowed us to accelerate our growth. There is clear evidence that investment into this model leads to amplified results. We are very pleased with the early success, but this is just the first step to building out our vision of being the world's largest and most accurate cloud-based product catalog for brands and retailers."

Joining the Hubba Product Information Network is completely free and does not require complex implementation or involvement from IT. Brands and retailers can join Hubba's growing network today by visiting

About Hubba
Hubba is a venture-funded B2B technology company reimagining the world of enterprise software. Hubba has been selected as on the Top 20 Most Innovative Companies in Canada (CIX), Technology Fast 50 Companies to Watch (Deloitte), Top 25 Up and Coming ICT Companies (Branham Group) and Top 3 Best New Startups (KPMG's Startup Awards).

Some of the world's largest brands, distributors and retailers use Hubba's Product Information Network to manage and share product information (descriptions, benefits, images, videos and marketing assets) with each other. Hubba simplifies product content sharing and expands productivity within organizations.

For more information, visit

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