SOURCE: HubLogix

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February 16, 2016 09:45 ET

HubLogix Starts 2016 With a Strategic Acquisition, Entrepreneurial Leadership and New Opportunities for Growth

Mosley Ventures-Backed Company Now Led by Christian Hassold

ATLANTA, GA--(Marketwired - February 16, 2016) -  HubLogix, a leading provider of ecommerce logistics automation solutions for retailers, announces the acquisition of OrderPigeon, a former competitor. The strategic acquisition increases HubLogix reach into mid-market and sub-enterprise retailers and several key vertical markets and positions the company for growth in the $300 billion ecommerce marketplace.

The deal was backed by Atlanta-based Mosley Ventures and Boston-based Sigma Prime Ventures. Christian Hassold, a tech entrepreneur and OrderPigeon's founder and CEO, worked with HubLogix investors and founder Kurt Heinrich, to orchestrate the acquisition, and will now lead the expanded firm in the capacity of CEO.

"In Christian we saw a savvy, experienced leader with a vision to build on the solid foundation of the HubLogix product, forge new partnerships and take the business to the next level," says Wei-Chun Tai, Partner, Mosley Ventures.

Joining Christian in the executive suite is Kurt Heinrich, founder of HubLogix, who now leads the company's product team. The enterprise will operate under the HubLogix name and will integrate OrderPigeon's proprietary SAAS order management platform into its architecture.

Hassold was attracted to HubLogix because it had solid relationships with dominant ecommerce platforms including Shopify and BigCommerce. OrderPigeon, on the other hand, had established partnerships with Channeladvisor and a large base of mid-market customers. Hassold saw the potential a combined operation would bring.

"We are the only ecommerce order automation solution with a global network of distribution and fulfillment partners that are able to support the increasingly complex needs of online retailers. We are excited to grow the business with the combined team," says Hassold.

HubLogix has a solid base of retail and brand customers in the United States, Canada, United Kingdom and Australia.

"This business combination provides a great opportunity for our customers, investors and the marketplace," Heinrich adds. "HubLogix will now offer best-in-class omni-channel order management and serve a broader range of customers and fulfillment partners."

About HubLogix

HubLogix is an omni-channel order management platform for ecommerce retailers in the U.S, Canada, the UK and Australia. We provide a seamless backend between carts, marketplaces, distributors, warehouses, companies, strategic partners and technologies. We help our clients realize measurable, scalable bottom line results that build relationships and grow their business. Please visit

About Mosley Ventures

Mosley Ventures is a venture capital fund investing in early stage technology startups in Atlanta and the Southeast. We primarily invest in the following sectors: security software, mobility and wireless, big data and healthcare IT. Sig Mosley is the Managing Partner of Mosley Ventures. Since 1990, Sig has been the most prolific southeast investor in 122 startups with 83 liquidity events. Sig is currently the record holder of the largest southeast venture deal with the $5.7 billion acquisition of Tradex by Ariba. Please visit

About Sigma Prime Ventures

Sigma Prime Ventures is a venture capital firm that invests in early stage companies in the areas of SaaS, Cloud, Mobile, Disruptive Technologies and Technology-Enabled Services. The partnership focuses on great entrepreneurs and works in conjunction with them to build great companies. The firm's partners have deep operating and startup experience, collectively having founded 11 companies, provided executive leadership to 17 companies, and had exits worth over $4.2B. Since 1984, the firm's partners have fostered the growth and exit of numerous technology companies, including Internet Security Systems (IPO), m-Qube (acquired by VeriSign), Storage Networks (IPO), Vignette (IPO), Vlingo (acquired by Nuance), Aprimo (acquired by Teradata), Initiate (acquired by IBM), Octane (acquired by e.Piphany), OpenPages (acquired by IBM), Tradex (acquired by Ariba) and others. Sigma Prime Ventures has offices in Boston and New York City, and invests across the U.S. with a focus on the East Coast. For more information, please visit

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