SOURCE: HubPages, Inc.

May 07, 2007 06:00 ET

HubPages Debuts All-New Site Design; Over 20,000 Hubs Now at HubPages

Leading Self-Publishing Site Also Announces New Ad Yield Optimization Technology

SAN FRANCISCO, CA -- (MARKET WIRE) -- May 7, 2007 --HubPages™ (www.hubpages.com), the easiest and most rewarding place to publish online, today unveiled an entirely new site, based on user feedback, with improved graphics, navigation and ease-of-use features. The company also announced its unique Behavioral Formatting Yield Optimization™ technology which is increasing advertising yields by up to 43%.

HubPages now has over 14,000 authors and is over 2.4 million unique visitors per month. Over 20,000 hubs have been created at HubPages since the site launched in August 2006.

A hub is a rich Internet page written about a specific topic or opinion. Typically hubs feature topical copy, images and video along with links to other related web-based information. Hub authors, known as Hubbers, earn rewards for their published content, either in the form of HubScores™, a competitive peer-group recognition system, or in the form of royalties earned through advertising automatically placed by the underlying HubPages publishing platform. The HubPages publishing platform also provides advanced search engine optimization (SEO) to drive traffic to the hubs and the all new Behavioral Formatting Yield Optimization technology to maximize ad revenue.

"We've grown HubPages from zero to over 80,000 daily unique visitors in just eight months," said Paul Edmondson, co-founder and CEO of HubPages. "Our new advertising yield optimization technology is helping those Hubbers who write a lot of content to earn significant income. We've seen a 43% increase in yield since we began using the new technology," continued Edmondson.

"Over the past 4 months I've created 600 hubs. My hubs dealing with the recent pet food recall have generated over 900,000 pageviews. And, most importantly, I'm earning real income from this effort. Once the hub is created, the traffic and advertising is generated automatically. It's easy and financially rewarding," said Susan Peters, one of HubPages top authors. "I have enjoyed using HubPages; it's the easiest site I have used to publish articles. I rely on the assistance and support from the HubPages staff and the encouragement I receive from the team."

HubPages Designed to Be Easy

The new HubPages site reinforces HubPages' role as the easiest and most rewarding place to publish online, with the:

--  Easiest tools for hub creation.
--  Easiest way to build traffic through powerful under-the-hood search
    engine optimization.
--  Easiest way to collect royalties on published content.
    
New Behavioral Formatting Yield Optimization Technology

HubPages' new advertising yield optimization is based on unique behavioral formatting technology. This means that the ads placed on authors' hubs through Google AdSense or other online advertising networks are automatically formatted for the highest yielding combination of ads which include attributes like size, colors, font, and placement within the Hubs. Previously, it was very difficult to finely tune the formatting and placements of text-based ads. The HubPages Behavioral Formatting Yield Optimization technology creates combinations of layouts that algorithmically supply the formatting and placement information to the contextual ad partners to help authors earn the highest revenues (CPMs) from their ads.

Additional New HubPages Features

The all-new Hubpages features a bright, clean design that showcases Hubbers' content including:

--  Font and layout improvements
--  Clean, consistent color scheme
--  Intuitive icons and callout boxes to help guide through the authoring
    process
--  Forums -- Give and receive help, share ideas for traffic promotion, or
    just chat
--  Photo Capsule -- now supports slideshows, thumbnails, and multiple
    pictures; Can reorder images through an easy drag-and-drop interface
--  Share It -- allows easy social bookmaking and sharing with services
    such as Digg, del.icio.us, Stumbleupon and Simpy
--  Grouping Tool -- allows clustering of similar Hubs for easy reader
    navigation and enhanced search engine exposure
--  Tutorials -- Two new tutorials: Building Traffic, and Joining our
    Affiliate Network
--  Increased Visibility for Top Hubbers -- The top 5 Hubbers have links
    to their most recent Hubs from the front page
--  Adult Content -- Hubs flagged as adult are only visible from the
    author's Profile page and adult tag pages
--  Spam Hubs -- Hubs flagged as spam are removed from the Best, Hot and
    Latest views
--  And much more!
    

About HubPages

HubPages is the leading online publishing ecosystem with easy-to-use publishing tools, a vibrant author community and underlying revenue-maximizing infrastructure. HubPages' mission is to provide the most rewarding online publishing experience. HubPages authors earn money through publishing their hubs (content-rich Internet pages) and earn recognition among their peers through the community-wide HubScores ranking system. The HubPages ecosystem provides search engine optimization infrastructure which drives traffic to the hubs and enables authors to earn revenue from industry-standard advertising vehicles such as Google AdSense, Commission Junction and the Amazon affiliate program. All of this is provided free to HubPages authors in an open online community.

HubPages™ , HubScores™ and Behavioral Formatting Yield Optimization™ are trademarks of HubPages, Inc. All other product names and trademarks are the property of their respective owners.

Contact Information

  • Contacts:
    For HubPages
    Julie McHenry
    Communication Insight, LLC
    Email Contact
    650-504-6655
    OR
    Jason Menayan
    HubPages, Inc.
    Email Contact
    415-305-1329