SOURCE: HubSpot, Inc.

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May 17, 2010 08:30 ET

HubSpot Adds Email Marketing to Help Convert More Inbound Leads to Customers

New Email Features, Including Lead Nurturing, Give Marketers a Single Software Suite for Lead Gen and Communication

CAMBRIDGE, MA--(Marketwire - May 17, 2010) - HubSpot, Inc. announces the addition of email marketing (http://www.hubspot.com/products/email-marketing) to HubSpot's integrated suite of online inbound marketing software. This addition expands the software with email and lead nurturing capabilities to give marketers a one-stop solution to increase lead generation and conversion.

HubSpot's email marketing software allows marketers to quickly and easily send emails and newsletters to individual leads or entire segments of their database, extending their relationship and drawing prospects back to a company's site. This new email capability is part of the same software that builds landing pages and captures leads, giving marketers the tools to manage all their marketing activities with agility and ease.

"HubSpot's software continues to pleasantly surprise our marketing team," said Jared Mostoller, marketer and HubSpot user at docSTAR, a leading document management software provider. "We recently needed to increase registrations to a webinar and found the new email marketing feature to be a quick and easy solution to reach out to our leads. It was tied into our existing leads application and just worked. We plan to use it for more communication campaigns going forward and are excited about other new features in the works."

HubSpot's software includes lead nurturing (http://www.hubspot.com/products/lead-nurturing), giving marketers the ability to send a series of automated emails tailored to specific segments of leads to continue engaging them over time. This allows companies to continue a dialogue with prospects until they are truly sales ready, ensuring that sales people only call the most qualified leads to ultimately increase sales and marketing effectiveness. 

These new email enhancements to HubSpot's software, which is the only fully integrated internet marketing software solution combining blogs, social media, SEO, landing pages, lead intelligence and marketing analytics into one comprehensive, easy-to-use system, simplifies marketers' work while helping them increase leads and sales.

"Empowering our customers to be better, more efficient marketers and grow their business is what HubSpot and these new email features are all about," said HubSpot Founder and CEO Brian Halligan. "By giving marketers email marketing and lead nurturing integrated with the rest of their inbound marketing tools, we can help them convert even more of their hard won leads into customers."

To learn more about HubSpot's new features to help businesses master inbound marketing, register for the HubSpot Summer 2010 Show & Tell Webinar on June 8, 2010 at 11 a.m. EST at http://www.hubspot.com/webinar/hubspot-2010-show-and-tell.

About HubSpot
HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot's software platform includes tools that allow professional marketers and business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com. HubSpot offers free marketing tools at http://www.grader.com and hosts a free marketing community at http://inboundmarketing.com.