SOURCE: HubSpot

HubSpot

February 27, 2009 09:05 ET

HubSpot Announces Link Grader Inbound Link Tool for Its Internet Marketing Software

Link Grader Tracks Inbound Links and Identifies Opportunity for SEO Improvement

CAMBRIDGE, MA--(Marketwire - February 27, 2009) - HubSpot has announced Link Grader, a link analysis tool (http://www.hubspot.com/products/link-grader-link-analysis) for its Internet marketing software. Link Grader allows users to track inbound links to their websites and identify new opportunities to attract inbound links, thus improving their websites' search engine ranking.

A critical factor for ranking higher in search engines is the number of links into a website. Links are the currency of the Internet and each link into a site acts as a "vote" that tells the search engines the website is a quality site. For marketers to get found in search engines, it is important to build more inbound links, especially those of higher quality. A high-quality link is one that passes SEO (search engine optimization) value, offers context within the anchor text and comes from a credible site.

Link Grader also helps users identify which of their inbound links are more powerful than others, which can help guide link building campaigns. Link Grader is available in the HubSpot Owner and HubSpot Marketer systems.

HubSpot offers an Internet marketing system that integrates SEO, social media and marketing analytics to help customers increase website traffic and convert a greater percentage of visitors into customers. HubSpot also offers free marketing webinars at http://www.hubspot.com/marketing-webinars.

Quote, Attributable to Brian Halligan, CEO and Founder, HubSpot

"Designing and administering a great link building campaign is a smart technique to help your company rank better than the competition in search engines. The significance of our system's Link Grader analysis tool is to help users get a handle on the process of link building in order to help them improve their own search engine rankings."

About HubSpot

HubSpot provides Internet marketing software that helps your company get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot helps companies get found by more prospects using search engine optimization, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and paying customers. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com.