SOURCE: HubSpot, Inc.


February 18, 2010 09:30 ET

HubSpot Announces Two Programs Aimed at Transforming the Marketing Services Industry

CAMBRIDGE, MA--(Marketwire - February 18, 2010) - HubSpot, Inc. and HubSpot's CEO announced two major initiatives today via its Company News Blog. Both aim to transform the marketing services industry by helping services firms (SEO consultants, social media consultants, PR firms, ad agencies, Web designers, etc.) learn about and sell inbound marketing services and by helping bring transparency to the industry for customers who are trying to find qualified, modern service providers.

HubSpot is officially launching version one of its Value Added Reseller (VAR) Program. Furthering HubSpot's goal to transform the marketing industry, the program is designed to teach and certify inbound marketing skills to marketing services firms. While still in its beta version, the program has signed up and certified seventy HubSpot Resellers.

In order to assist its Value Added Resellers, HubSpot will invest significant company resources towards an extensive training program covering both inbound marketing best practices and the HubSpot products. The training and software will help marketing service firms build a steady and valuable recurring software revenue stream through a generous margin share, attract new customers with new technology and retain customers for longer periods of time.

Additionally, HubSpot is officially launching the beta version of its Marketing Services Marketplace, which is similar in concept to an "eBay for marketing services." The marketplace is designed to bring transparency to an otherwise opaque industry filled with horror stories from end-customers who feel they were "ripped off" by an SEO consultant or social media guru trying to learn these new marketing skills on the fly. The marketplace will show each marketing service firm's number of inbound marketing customers as well as their CHI (Customer Happiness Index) score, which is automatically calculated by HubSpot's software, based on factors such as how much lift in leads the services firm's customers are getting.

This transparency benefits the marketing service firms that provide excellent inbound marketing services because they will rise to the top and attract many new customers in a similar way as high quality eBay sellers rise to the top. The transparency benefits the end customers, as it eliminates the guesswork on who is qualified to do the work and creates a strong incentive for the provider to do high-quality work to maintain its high rankings. While still in its alpha version, the marketplace completed 120 transactions totaling over $100,000 for the following packaged services: blog writing, modern website redesign, "do inbound marketing for me," call to action button creation, and landing page creation. More offerings will be added this month including "do social media for me" and "do lead nurturing for me."

"Building HubSpot's reseller program and services marketplace is one of our key initiatives in 2010," said HubSpot CEO Brian Halligan. "We are thrilled that many early HubSpot VARs are growing their businesses rapidly. Just as importantly, those who are working with VARs are seeing great results with their inbound marketing initiatives. By training, certifying and publicly reporting the performance of our VARs, we hope to help buyers of these services pick the best partner while helping the most thoughtful service providers grow their businesses. We feel like HubSpot is uniquely qualified to create a marketing services marketplace because we have several hard-to-acquire pieces of the marketplace puzzle covered. We have 'demand' from 2,300+ customers and are adding hundreds more per month. We have 'supply' from over 70 partners and hundreds more who express interest every month. We have the software to help the providers deliver the services, and that impartially measures the value received by that provider's customers."

David Meerman Scott, author of "The New Rules Of PR & Marketing" (translated into 24 languages) and leading thinker on these changing marketing landscapes, commented on HubSpot's marketing services transformation vision and said, "The old days of buying attention through advertising or convincing media to tell your story through PR are long gone. Now, smart organizations use inbound marketing to earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an eBook, a Facebook page. HubSpot has been helping its customers through this transformation and now is going to bring it to a higher level for more businesses through its VAR program and its 'ebay for marketing services' program. They have always had the inbound marketing torch and now they are adding the lighter fluid to an industry ripe for change."

You can learn more about these initiatives from HubSpot's announcement today on its Company News Blog and you can sign up for the marketing services transformation webinar today.

About HubSpot

HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot's software platform includes tools that allow professional marketers and small business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at HubSpot's free marketing tools can be found at