SOURCE: HubSpot, Inc.

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HubSpot, Inc.

September 01, 2009 08:08 ET

HubSpot Forms Technology Partnership With MITX

MITX and HubSpot Collaborate to Expand Boston's Role as the Hub of Inbound Marketing

CAMBRIDGE, MA--(Marketwire - September 1, 2009) - HubSpot, Inc., an Internet marketing software company, announces its partnership with the Massachusetts Innovation & Technology Exchange (MITX), the country's leading industry association that brings together digital technology, marketing and media professionals. The partnership features collaboration in webinars, events, blogs and research.

Boston is considered by many, such as Boston Globe columnist Scott Kirsner, to be a growing hub for inbound marketing. HubSpot and MITX are key players in this growing movement, contributing marketing expertise and providing resources and opportunities for digital technology, marketing, media and small business professionals.

The HubSpot/MITX technology partnership involves a closer relationship between the two companies, facilitated through collaboration on a number of projects including webinar production and promotion, mutual blog contributions, event production and joint research projects.

HubSpot is an Internet marketing company whose software helps small- and medium-sized businesses get found on the Internet by the right prospects and convert more of them into leads and customers by taking advantage of search engine optimization, social media, blogging, landing pages, lead intelligence and Web and marketing analytics. HubSpot also offers a number of free marketing resources at

MITX is the region's premier professional organization for the Internet business and marketing industry. As a community with more than 250 member companies representing over 7,000 digital professionals, MITX is a dynamic and growing community of thought leaders, collaborators, and individuals in search of insight, education and opportunity.

"We're thrilled to be partnering with the Massachusetts Innovation and Technology Exchange," said Brian Halligan, HubSpot CEO and Founder. "MITX is respected as the leading industry association in the country, and it's a privilege to be able to work together with them on various projects and initiatives. I'm looking forward to seeing what great things are produced as a result of this alliance."

HubSpot was the recipient of the MITX Technology Award in 2008 for its inbound marketing system in the Innovative Business Strategy category. To enter the 14th Annual MITX Interactive Awards, visit by September 11, 2009. Winners will be honored at an awards ceremony on November 27 at the Boston Marriott Copley hotel.

About HubSpot

HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot's software platform includes tools that allow professional marketers and small business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at HubSpot offers free marketing tools at and hosts a free marketing community at

About MITX

Established in 1996, The Massachusetts Innovation & Technology Exchange (MITX) is the region's premier professional organization for the Internet business and marketing industry. Reaching more than 7,500 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With more than 70 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, Mass. For more information please visit