SOURCE: HubSpot, Inc.

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June 18, 2009 10:28 ET

HubSpot's Free Action Grader Tool Simplifies Website Call-to-Action Optimization

HubSpot's Self-Learning Tool Enables the Average Website Owner to Easily Optimize CTAs for Marketing Benefits

CAMBRIDGE, MA--(Marketwire - June 18, 2009) - HubSpot releases Action Grader (http://action.grader.com), its newest free marketing tool that makes website call-to-action (CTA) optimization simple. Action Grader's self-learning and -improving properties enable average small business and marketing website owners to optimize their sites' calls-to-action without the need for advanced mathematics or constant maintenance.

Action Grader provides a free, easy alternative to expensive and difficult services that increase the marketing effectiveness of a website's call-to-action campaign, which uses badges on a website to urge the visitor to perform lead-generating functions, such as registering for a webinar, free trial or event or downloading a report. The only other free website CTA optimization service is Google's Website Optimizer, which necessitates manual maintenance, months of testing and difficult math for even the most seasoned technology expert.

Action Grader's self-testing mechanism automatically chooses and displays the most effective call-to-action at the appropriate time, ensuring the most possible click-throughs for the best chances of customer conversion. Users are not required to perform any additional maintenance; the tool does all the work itself. This is the first version of Action Grader. HubSpot plans to make ongoing improvements to the tool for enhanced usability.

"We're very excited about the launch of Action Grader," said Brian Halligan, CEO and co-founder of HubSpot. "Never has it been this easy to make the most of your website's call-to-action campaigns. The more click-throughs, the more likely they will convert -- and who doesn't want a simpler way to generate more leads?"

Start optimizing your website's CTA campaigns at http://action.grader.com.

HubSpot encourages Action Grader user feedback at http://www.hubspot.com/blog/bid/4860/New-Action-Grader-Tool-Simplifies-Website-CTA-Optimization.

Action Grader is one of HubSpot's free marketing tools. To try HubSpot's other free tools, visit http://www.grader.com. HubSpot also offers free comprehensive marketing resources at http://www.hubspot.com/marketing-hubs.

About HubSpot

HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot's software platform includes tools that allow professional marketers and small business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com. HubSpot's free marketing tools can be found at http://grader.com.