Tira Wireless Inc.

Tira Wireless Inc.

November 15, 2005 08:00 ET

Hudson Entertainment Gains Mobile Content Deployment Efficiencies with Tira Jump Product Suite License

TORONTO, ONTARIO--(CCNMatthews - Nov. 15, 2005) -

Mobile Games Giant Using Tira Wireless Technology to Optimize Content and Control Internal and External Deployment Processes

Tira Wireless, the premier provider of advanced technology for mobile content deployment, today announced that leading mobile application publisher, Hudson Entertainment Inc, has licensed the Tira Jump Product Suite. This licensing agreement builds on a long-standing relationship in which Hudson has been using Tira Wireless' professional services to adapt its content for global consumption. By bringing the Tira Jump Product Suite in-house, Hudson Entertainment will gain greater control and increase efficiencies in mobile content deployment processes supported by both its internal teams and porting and software services partners.

"Hudson has effectively leveraged its three decades of console gaming experience to quickly become a leader in the mobile content market," said Doug Barre, CEO of Tira Wireless. "We welcome Hudson as a licensee, knowing that our technology will further advance their mobile content deployment capabilities within their internal and external teams and enable them to create even more compelling mobile content for the market."

Hudson Entertainment's mobile division is a major publisher on Verizon Wireless and Cingular, offering a broad selection of popular titles, including Bomberman, Burger Time, Lode Runner, and Adventure Island.

"With growing demand for our mobile content, it was becoming increasingly important to find more efficient ways to control the intricate deployment processes handled by our in-house staff and outsourcing partners," said John Greiner, President of Hudson Entertainment. "The Tira Jump Product Suite offers asset management and workflow capabilities that are geared specifically towards the mobile market. With this technology, we can now concentrate on what we do best - creating great games for gamers."

The Tira Jump Product Suite enables mobile content developers and publishers to control, adapt, optimize and deploy mobile applications - from simple puzzles to complex multiplayer, multilevel, highly networked games - across more than 430 different handsets, in a variety of international languages over multiple mobile operator networks. To date more than 50 percent of the world's leading mobile content publishers have used Tira Jump technology to create and deploy top selling mobile games and applications in eight different languages around the world.

About Tira Wireless

Tira Wireless is the premier provider of advanced technology for mobile content deployment. Tira's proprietary technology - the Tira Jump Product Suite - enables mobile publishers, operators and developers to quickly and cost effectively bring quality mobile content to market. Tira Jump enables the efficient control, adaptation and deployment of mobile content assets across a broad range of handsets, languages and mobile operator requirements. Tira's customers include Disney Mobile, Warner Bros., Sony Pictures Mobile, THQ Wireless, T-Mobile, and TELUS Mobility. Tira has been recognized as one of "10 Emerging Wireless Players to Watch" by IDC; named one of the "Fierce 15 Top Wireless Startups" by Fierce Wireless; and awarded the 2004 CDMA Industry Achievement Award for Innovative Entertainment Technology Development. Tira Jump has also been named a finalist for Game Innovation of the Year in the upcoming Digital Entertainment and Media Excellence Awards. For more information visit www.tirawireless.com.

About Hudson Entertainment Inc.

Hudson Entertainment Inc., the U.S. subsidiary of Hudson Soft established in 2003, develops and publishes entertainment software for North and South American wireless carriers. For thirty years, Hudson has been a pioneer and leader in the entertainment software business. Since 2000, Hudson's mobile division has also been a leading supplier of games and entertainment to the Japanese cellular phone market. For more information about Hudson Entertainment, please visit:
www.hudsonentertainment.com/.

NOTE: Tira Wireless is a registered trademark. Sun, Sun Microsystems, Java and J2ME are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries. All other company and product names may be trademarks of their respective owners. All Rights Reserved.

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