SOURCE: Hugin Group

June 14, 2007 03:11 ET

Hugin combines its strengths under a single brand

OSLO, NORWAY--(Marketwire - June 14, 2007) -


Oslo, Paris, Leipzig - Thursday 14 June 2007- Hugin announced today that it is changing its visual identity. This evolution follows the acquisition of Hugin including directnews by the Euronext Stock Exchange in December 2006. This acquisition led to the business combination of Hugin and directnews with Companynews. As a NYSE Euronext company, the new group will operate under a single Hugin brand and now forms the leading pan-European Corporate Communication service provider headed by Tor Bækkelund (CEO) with Olivier Mégean (Deputy CEO). This new group employs 120 staff.

The strong combined local presence with 12 offices in 11 European countries forms a unique player with global reach and an excellent basis for further expansion. Hugin's teams combine an excellent knowledge of local market requirements and regulatory demands with more than 11 years of business expertise.

Clients of the new company benefit from the most powerful distribution network in Europe, complete IR and PR communication services and local solutions for global communication needs. Hugin has the most extensive network of re-distribution partners in Europe, enabling more than 1700 companies to transmit their communications to thousands of institutional investors, individual shareholders, analysts and journalists. Full-text press releases are distributed simultaneously and in real time to hundreds of websites, databases and professional systems which are consulted daily by thousands of users.

Tor Bækkelund, CEO of Hugin, says, "We are happy with this combination, which undeniably strengthens our leadership position in Europe. The professionalism of our teams and our ability to continually develop new products and services are strengths which enable us to fulfil our first goal: helping companies to create value through communication by providing them with the innovative solutions that both they and the market demand."

Olivier Mégean, Deputy CEO of Hugin, says, "The synergies between our ranges of services and the complementary locations of our three companies have allowed us to combine our skills and create the European leader in our sector. For several years now Hugin has been developing its business in Northern Europe; Companynews is the benchmark in Southern Europe and directnews specialises in dedicated services for Public Relations."

About Hugin

Hugin, a NYSE Euronext company, is the leading pan-European provider of innovative services and professional support for connecting communication professionals with their target audiences. At the same time, Hugin ensures compliance with market authorities' regulations.

From its start in 1995, Hugin has pioneered the regulatory and news distribution service industry, developing methods driving best practice. Hugin helps companies with their complete distribution and compliance needs. Hugin's distribution channels connect companies directly to thousands of journalists, analysts, institutional investors and their specific stakeholders.

Hugin is the favoured partner of Investor Relations and Public Relations Officers, offering a full range of services including: financial, regulatory and media news distribution, online services, broadcast services, learning services and client services.

Hugin today forms an international group present in 11 countries through 12 offices in Belgium, France, Denmark, Finland, Germany, Norway, Poland, Sweden, Switzerland, The Netherlands and The United Kingdom. Hugin has more than 1 700 clients in 26 countries.

As well as its activities in the European countries, Hugin has also developed strategic relationships with partners in the USA and in Asia. Hugin allows European companies to distribute their press releases in the local language to professional investors and the media globally.

For more information go to http://www.hugingroup.com

Journalist and media enquiries contact:

Linda Sadgui
Communication & Press Officer
+33 1 49 27 53 63

Matthias Erler
Director Media Development & Marketing
+49 89 17  95 92 93

Tor Baekkelund
CEO
+47 41 69 52 41

Press release (PDF): http://hugin.info/134517/R/1132908/211928.pdf

Picture of Tor Bækkelund, CEO of Hugin: http://hugin.info/134517/R/1132908/211936.jpg

New Hugin logo: http://hugin.info/134517/R/1132908/211940.jpg

Copyright © Hugin ASA 2007. All rights reserved.

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