SOURCE: Semcasting

Semcasting

October 31, 2013 09:00 ET

Human Demand Partners With Semcasting to Enhance Audience Targeting

Enriched Online and Offline Data Provides Unmatched Reach and Accuracy

NORTH ANDOVER, MA--(Marketwired - Oct 31, 2013) - Semcasting, a leader in enhanced data solutions for audience targeting, today announced a partnership with Human Demand, a next-generation mobile demand side platform (DSP) and data management platform (DMP). Human Demand clients will have access to Semcasting's Smart Zones technology, allowing them to link online and offline data and enrich it with 750 targetable variables. Semcasting offers 100 percent reach and enhanced accuracy without compromising consumer privacy.

Human Demand provides real-time access to more than 65 billion mobile impressions each month on smartphones and tablets. As a result of this relationship, marketers buying impressions through Human Demand will now be able to target Semcasting's Smart Zones audiences. The reach and targeting capabilities provided by Semcasting deliver consistently superior performance to traditional models that rely on cookies or other device-derived identifiers.

"Human Demand's goal is to bring transparency and true audience targeting to mobile today," said Howie Schwartz, founder and CEO of Human Demand. "One of the key elements that is holding digital ad spend from shifting to mobile is the lack of 3rd party audience data, since mobile does not enable cookies at scale, especially in-App. Partnering with Semcasting allows our advertisers to target their SmartZones without any need for cookies, to reach the campaign goals of our clients across mobile devices and tablets."

"The work we are doing with Human Demand illustrates yet another application of our Smart Zones technology," said Ray Kingman, CEO of Semcasting. "Through our deep understanding of audience attributes at a hyper local level, we're able to make those audiences -- and others just like them -- targetable. And because we don't rely on cookies, our approach is effective on any platform, including mobile."

About Semcasting
Semcasting is an innovator in data development and audience targeting for both online and offline marketing. Semcasting's patented predictive modeling platform -- based on automated genetic algorithms -- is core to the development of Smart Zones and a proprietary compiled database covering nearly all U.S. residents. Semcasting modeling and data is used or resold by the top consumer brands in the U.S. and by three of the top data resellers. For more information, visit www.semcasting.com.

About Human Demand
Human Demand Inc. is a next-generation Mobile DSP+DMP (Demand Side Platform + Data Management Platform) providing real-time access to 65 Billion+ impressions a month across smartphones and tablets. Integrated with the top exchanges for Mobile RTB, Rich Media, and Mobile Pre-roll inventory, the company puts the "human being" in the driver's seat by offering true transparency for the first time. The company has managed more than 500 mobile ad campaigns with a focus on Hyperlocal, Brand Safety, Mobile Audience Buying and 3rd Party Data partners at scale to acquire, retain, and re-engage mobile users.

To learn more about Human Demand and to start a campaign today, go to www.HumanDemand.com.