Human Equation

Human Equation

June 25, 2014 11:21 ET

Human Equation Accelerates its Development in Europe

MONTREAL, QUEBEC--(Marketwired - June 25, 2014) - Human Equation is proud to strengthen its commitment to the European market by increasing its presence in a new office in Amsterdam. Investments of over $250,000 over the next months will be made to support the development of Human Equation's activities in the region. Located in the center of the city, this new office is perfect for new business relationships and to strengthen Human Equation's existing alliances with European companies such as adidas, Reebok and ICCA (International Congress and Convention Association).

"Human Equation's efforts in Europe focus on the development of our business network over there, in addition to responding to a significant increase of projects from our existing customers. This new office will also allow us to support our North American customers in developing their businesses in Europe," said Marc-André Garand, CEO of Human Equation.

"Our team in Amsterdam will work closely with our Montreal office to promote our technological expertise through the North American and European markets," said David Brochu, CSO of Human Equation.

About Human Equation

We are an agency built for the new digital world, from traditional advertising to pure interactive thinking. We are about story telling on and off line, focussing on the ever-changing interplay of strategy and technology. We are creating engaging environments that connect consumers with brands all over the world.

Employing more than 50 experts, Human Equation aims to improve the business practices of more than 350 medium and large companies in 9 countries. With an investment of $ 1.5 million in scientific research and experimental development, the agency has distinguished itself in a number of high-tech sectors, including personalized advertising, big data, alternate reality games (arg), gamification and all other types of traditional communications.

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