Human Equation

Human Equation

September 08, 2014 07:30 ET

Human Equation Acquires Piranha

MONTREAL, QUEBEC--(Marketwired - Sept. 8, 2014) - It is with great pride that Human Equation announces the acquisition of Piranha, a leader in mobile and interactive platform development in Quebec.

A pioneer in mobility and innovation, Piranha has earned a solid reputation over the years by exceeding expectations for clients like Desjardins, Bell, Best Buy, Les Producteurs de lait du Québec, Microsoft, Québec City, Dix30, Simons and several others.

With this acquisition, Human Equation will benefit from the expertise of Piranha's team and gain a new office in Quebec City. The acquisition also marks the appointment of entrepreneur emeritus Dominic Gagnon as Partner and Head of Business Development for Human Equation. Mr. Gagnon, whose investment company will have a stake in Human Equation, will be responsible for ensuring the continuity of Human Equation's growth in addition to providing specialized expertise in the field of mobile technology to clients.

This fourth acquisition in two years is another phase in Human Equation's aggressive growth plan to become an industry leader in Canada. The agency now employs a team of nearly 100 professionals in web and mobile platform development, digital strategy, design and user experience, and produces the kind of work that has garnered it more than 40 awards and distinctions. With a portfolio of over 500 projects for clients like adidas, National Bank of Canada, Standard Life, Astral Media, Bell, and numerous Canadian SMEs, there is no doubt that this team has the capability help its clients stand out in their respective industries.

Since 2007, Piranha has broadened its service offering and is now an important player in the development of connected spaces. Through the use of RFID technologies, Piranha engages participants at festivals like Osheaga and increases sales for clients in the retail sector. The agency's activities have earned it a number of prestigious awards including three Boomerangs and Fidéides Innovative Company of the Year.

"Through its boldness and creativity, two aspects that are core to the Human Equation philosophy, Piranha's team has developed a unique offering that helps companies increase their sales and bolsters their customers' brand commitment. It is with great pride that we welcome Dominic and his team to Human Equation" says Marc-André Garand, President and CEO of Human Equation.

"I am very excited to join this growing team. Several new positions will also be created both in Quebec City and Montreal to support the merger of the two companies" says Gagnon.

About Human Equation

We are an agency that embodies the new digital era, offering a broad range of services from traditional advertising to pure interactive concepts. We tell stories online and offline, focusing on the constant interaction between strategy and technology. We create engaging environments that connect consumers with brands worldwide.

Now, with almost 100 experts on board, Human Equation improves the business effectiveness of more than 400 medium and large companies in 9 countries. With an investment of $2 million in scientific research and experimental development, the agency stands out in several technology sectors, including personalized communication, lead generation and optimization, artificial intelligence, cyber investigation, "Store of the Future", mobile technologies, gamification and as an international leader in value creation using Big Data.

To consult Dominic Gagnon's LinkedIn profile: https://www.linkedin.com/in/dominicgagnon/en

To consult Piranha's website: http://www.agencepiranha.com/

To consult Human Equation's new website: http://www.humanequation.com

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