SOURCE: Moovweb


July 15, 2013 12:00 ET

The Humane Society of the United States Selects Moovweb to Deliver Mobile Optimized Fundraising and Advocacy Site

SAN FRANCISCO, CA--(Marketwired - July 15, 2013) - Moovweb today announced that The Humane Society of the United States has launched a new smartphone-optimized site powered by the Moovweb mobile platform. The new site is designed to streamline the mobile experience for consumers, providing visitors with a unique experience to increase awareness, advocacy and fundraising initiatives.

A recent report from Artez Interactive reveals that donations to charitable organizations made through mobile devices has increased threefold in the last 12 months, and those organizations who have mobile optimized experiences have raised nearly three times more in contributions.

As the nation's largest and most effective animal protection organization, The HSUS helps animals through advocacy, education and hands-on programs. The HSUS tracked a growing number of mobile visitors to its desktop site and needed to expand the site's functionality to give visitors a better mobile experience.

"Our new mobile site empowers us to provide instant, on-the-go information and opportunities to donate," said Lara Koch, manager of online technology for The Humane Society of the United States. "The Moovweb platform has been the crucial enabler to realize our goals for the new site. Since our launch, we have seen an increase in the time spent on site and average page views."

Moovweb empowers companies to leverage all of their existing website assets, user flows, integrations and business logic to deliver fully responsive mobile experiences in days, not months and drives radically improved business agility as future mobile innovations are accelerated. For the first time, Moovweb enables companies to unify their investments in the web and mobile, saving time and money. The cloud-based Moovweb platform currently powers more than 15 billion mobile page views every year for many of the world's leading companies, making it one of the busiest on the planet.

"Nonprofits need to quickly leverage the mobile revolution, but often don't have the resources to rewrite their sites or create custom code," said Mitch Bishop, CMO of Moovweb. "Our approach enables organizations of all sizes to get to market fast, with low cost. The Humane Society of the U.S. is yet another successful example of the Moovweb platform driving real business results."

About Moovweb
Moovweb's vision is to fundamentally transform Web development to create unmatched business agility. Our enterprise-class, cloud-based platform is transformational for businesses that need to innovate faster and drive extreme results through mobile. Developers, design agencies and systems integrators use the platform to create compelling mobile sites and native apps in unprecedented time that are completely integrated with a business's core infrastructure. The Moovweb platform is one of the world's busiest, with more than 12 billion mobile pages transformed for some of the world's largest mobile sites and apps, including those for Macy's, 1-800-FLOWERS.COM, Sur la Table, Golfsmith, Vitacost, Kroger, Accenture, Cox Communications, Chico's, Sharpie and dozens of others. Moovweb is headquartered in San Francisco, with offices in New York and London.

About The Humane Society of the United States
The Humane Society of the United States is the nation's largest animal protection organization, rated the most effective by its peers. Since 1954, The HSUS has been fighting for the protection of all animals through advocacy, education and hands-on programs. We rescue and care for tens of thousands of animals each year, but our primary mission is to prevent cruelty before it occurs. We're there for all animals, across America and around the world. Celebrating animals and confronting cruelty -- on the Web at

Moovweb® is a registered trademarks of Moov Corporation. All other registered and unregistered trademarks in this document are the sole property of their respective owners.

Contact Information