BRANTFORD, ONTARIO--(Marketwired - Oct. 4, 2013) - The Ontario Convenience Stores Association (OCSA) concluded its contraband tobacco awareness campaign in Brantford area convenience stores, with hundreds of residents participating throughout the initiative.
The campaign featured an interactive tablet that allows customers to send a letter to Ontario Minister of Finance Charles Sousa and Premier Kathleen Wynne directly from the store. The letters were also sent to local MPP, the Honourable Dave Levac.
The letter encourages the Ontario Government to follow through on its 2013 commitments to fight contraband tobacco. In total, 1,933 interacted with the iPad and 412 residents have sent letters to these politicians.
"This campaign is a way for our retailers to engage local customers about the perils of contraband tobacco-not only its effects on small business owners but the loss of government revenue, the effect on public safety and the increase in youth access to illegal tobacco," says Dave Bryans, CEO of the OCSA.
The tablet campaign builds on OCSA's municipal anti-contraband tobacco initiative across Ontario. Over 85 communities across Ontario have passed motions in support of the campaign representing over 90% of the province.
The Ontario Convenience Stores Association (OCSA) represents more than 7,000 convenience store operators throughout the province who are committed to Responsible Community Retailing. More than 3 million people visit convenience stores in communities across Ontario every day.