SOURCE: Infusionsoft

Infusionsoft

March 02, 2009 09:00 ET

Hundreds of Entrepreneurs Join Infusionsoft in Scottsdale to Explore Business Growth in Recession

Marketing Automation Software Company Educates and Empowers Entrepreneurs and Small Business Owners With Marketing Strategies and Technology to Double Their Sales

SCOTTSDALE, AZ--(Marketwire - March 2, 2009) - Gilbert, Ariz.-based Infusionsoft today announced its plans to unite its more than 12,000 entrepreneurs and small business users as part of its annual conference, InfusionCon.

In a year already punctuated with economic question marks, entrepreneurs and small business owners continue searching for new ways to improve their business pipeline and leverage technologies that prevent opportunities from falling through the cracks. The free, three-day event, held at the Scottsdale Plaza Resort, will focus on empowering and educating entrepreneurs to do more with less and to put the power of marketing automation to work for their businesses. InfusionCon 2009 is expected to draw double the crowd of last year's event with more than 400 entrepreneurs and small business owners in attendance.

Infusionsoft helps entrepreneurs and small businesses follow up with prospects and existing customers by putting their marketing communications on auto-pilot. This conference will focus on helping those users harness the power of the software to increase sales revenue despite the current recession, with workshops on:

--  Best practices for email and follow-up marketing
--  Techniques for maximizing your time with your Infusionsoft account
--  Proven marketing sequences to drive more sales
--  How to optimize your landing pages
    

Jim Cecil, creator and founder of the marketing powerhouse Nuture Marketing, will provide the keynote address for the event. An expert on how productivity-enhanced marketing and selling programs can increase revenue, decrease customer turnover, and leverage marketing dollars in a measurable and cost-effective manner, Cecil will discuss the crucial marketing concept of nurturing prospects from first interaction through sale transaction.

Additionally, the event will reveal the winner of the Infusionsoft Ultimate Marketer Award, for which the winner will receive a 2009 Porsche Cayman coupe.

"Infusionsoft has been busy this year, debuting new product editions and a guarantee to double customers' sales, but this event tops it all. I can't say how much I look forward to having hundreds of passionate entrepreneurs come together under one roof," said Clate Mask, CEO of Infusionsoft. "InfusionCon brings an amazing community together to inspire each other and build on one another's knowledge about tapping the power of marketing automation."

The conference takes place March 10-12, 2009 at the Scottsdale Plaza Resort in Scottsdale, Ariz. For more information, full agenda, and how to register for the free event, visit www.infusioncon.com.

About Infusionsoft

Infusionsoft, the leader in marketing automation software for small businesses, is revolutionizing the way small businesses grow. There are 25 million small businesses in America that need an easy-to-use, affordable, and powerful software solution that increases sales while freeing up their time. The company's follow-up marketing software addresses that need by helping small businesses automatically convert more prospects to customers, get repeat sales, and grow their business without growing staff. The privately held, Inc. 500 company, based in Gilbert, Arizona is funded by Mohr Davidow Ventures and vSpring Capital. For more information, visit www.infusionsoft.com.

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