Calgary Food Bank

Calgary Food Bank

June 10, 2015 08:00 ET

Hunger-Fighting Campaign Launches Across Canada

National Grassroots Efforts Tap Into Spirit of Ramadan

CALGARY, ALBERTA--(Marketwired - June 10, 2015) - The Calgary Food Bank is once again joining Give 30, which is a grassroots initiative combatting hunger across Canada this Ramadan.

Give 30 was founded in 2012 to create awareness on hunger in Canada and motivate people of all backgrounds to support food banks during the month of Ramadan through GIVE30.ca. The 2015 campaign launches across country on June 11.

Give 30 has become a national campaign with eleven partner food banks in six provinces. The initiative has raised almost $250,000 to fight hunger over the past three campaigns.

Give 30 is designed to motivate people fasting in Ramadan to donate the money they save by skipping meals over the month. People who aren't fasting can also take part, says Give 30 founder Ziyaad Mia, noting that donations have come from people of all faiths and backgrounds. "Brown bag your lunch for the month or tally up 30 days of coffee money. Whatever it is, it can make a difference in the lives of those who don't have enough to eat."

"This is a grassroots movement that's catching on across Canada," says Mia. The Toronto lawyer and social activist attributes the success of the campaign to the simplicity of the idea and the power of social media.

Ramadan is about giving, building community, and understanding the challenges of hunger, says Mia. That is why it works well motivating people to give. "Everyone can participate in the spirit of Ramadan," Mia emphasizes. "Hunger knows no race, religion, ethnicity or creed and that's why it's important for everyone to join Give 30."

About Give 30: Give 30 runs in Toronto, Edmonton, Calgary, Quebec, Mississauga, Ottawa, Vancouver, Winnipeg, Regina and Kingston. Ramadan takes place from June 18 - July 16, 2015. The 2015 campaign runs until September 11. W: GIVE30.ca - FB: /GIVE30 - T: @GIVE_30

This release is transmitted courtesy of Marketwired.

Contact Information

  • Shawna Ogston, Calgary Food Bank
    403-870-2009

    Ziyaad Mia, Founder, Give 30
    416-303-9535 (cell - call or text)