SOURCE: ChannelNet


October 13, 2010 09:00 ET

Hunter Douglas Provides Social Media and Web Tools to Connect Australian Commercial Customers to Architects and Contractors

SAUSALITO, CA--(Marketwire - October 13, 2010) -  ChannelNet and Hunter Douglas Commercial came together to launch Hunter Douglas Australia's Commercial Project Gallery, an online showcase of Australian projects. Architects and builders who are researching design solutions will see Hunter Douglas commercial products at work in the real world, read client testimonials, and connect online with the architect or builder. Architects and builders are able to build their business by linking to their projects from the Hunter Douglas Commercial LinkedIn profile.

Hunter Douglas is a global manufacturer of a wide range of window coverings, ceilings, sun control, and facade systems designed to meet commercial application requirements. Featuring Australian projects and testimonials on its commercial brand web site will build awareness for the firm's product solutions and local market experience.

"There is a tremendous opportunity to participate in the A$24 billion commercial building market in Australia," explained Scott Engstrom, ChannelNet Director of Global Programs. "ChannelNet's global experience with Hunter Douglas allows us to deliver a cross-channel buying experience that is enhanced by a community of informed users."

The Commercial Projects Gallery has two goals. The first is to create a credible repository showcasing how architects have utilized Hunter Douglas products locally. Potential commercial builders and architects can see the product at work or get ideas for similar projects. Prospective customers can view a project, then identify and contact an experienced consultant.

The second goal is to connect commercial clients to other product users and potential buyers by linking the Commercial Projects Gallery with Hunter Douglas' social media activities. Through Hunter Douglas' LinkedIn Home Page architects can link their Hunter Douglas projects and customer testimonials to their personal LinkedIn account. Potential customers can easily navigate from a LinkedIn contractor profile back to the Commercial Projects Gallery to see more examples of local contractors using Hunter Douglas products.

"The Gallery helps us broadcast Australia specific projects which will improve awareness for our products and the services offered by our commercial clients," says Genevieve Marshall, Marketing Manager for Hunter Douglas Australia. "By utilizing social media networking sites like LinkedIn we've connected the dots between researching solutions and selecting an experienced architect or contractor."

Built on ChannelNet's patented SiteBuilder™ technology, the Commercial Project Gallery is supported by easy to use administrative tools and ongoing search engine optimization, reducing the time Hunter Douglas Australia spends on growing its local reputation. Visit Hunter Douglas Australia's Commercial Project Gallery at

About ChannelNet
For 25 years ChannelNet has been the leading provider of multichannel marketing solutions for the home improvement, automotive, retail and financial services industries. ChannelNet's patented software, SiteBuilder™, allows customers to conduct research online and complete transactions either online, at a store or through a call center. ChannelNet has created thousands of solutions for hundreds of companies worldwide including BMW, Hunter Douglas, Ford Motor Company, Benjamin Moore Paints, General Motors, Saks Fifth Avenue, Volkswagen, College Pro, World Omni Financial Corp., California Closets, Harman Kardon, Motorola, Hallmark and many others. ChannelNet is a privately held company based in Sausalito, California and Detroit, Michigan. ChannelNet's solutions include networks of corporate, brand and sales channel websites, personalized microsites, guided selling tools, and communication portals. Visit for more information, and follow frequent updates on Twitter (@channelnet) and Facebook (ChannelNet).

Contact Information

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