SOURCE: Item X Innovations, Inc.

Item X Innovations, Inc.

February 18, 2009 11:37 ET

Hüppo Brings New Technology to the NFL Combine

New Men's Personal Care Product Solves Sweat and Chafing Problems

MOREHEAD, KY--(Marketwire - February 18, 2009) - Item X Innovations, makers of Hüppo®, the cutting-edge men's personal care product, today announced that they will be attending the annual meeting of The Professional Football Athletic Trainers Society (PFATS) this week. PFATS, which holds their annual meeting in conjunction with the NFL Combine event, is convening this week in Indianapolis. The inventors of Hüppo will be there to showcase the product that every athlete will come to depend on: a time-release powder pocket.

Powder has been used for decades to combat moisture, which can lead to chafing and jock itch. However, after a short time, it's gone. Darrell Littleton, CEO of Item X Innovations, has come up with a simple yet ingenious solution. It's called the Hüppo Powder Pocket and once inserted into the fly pocket of men's underwear, the cup pocket of a jock strap or compression shorts, it releases moisture-absorbing powder over an extended period of time. The more a man moves, the more powder is released, making it great for everyday use, on the field, golf course or any other time guys sweat.

"For guys, sweating and chafing in the groin area is a fact, especially for guys in the NFL," said Mark Van Iwaarden, co-founder of Hüppo. "But it's not only the 350-pound linemen with the problem. Every man who sweats understands the discomfort of chafing and we offer an excellent solution."

Paul Sparling, Head Trainer of the Cincinnati Bengals, has become a strong advocate of the product. According to Paul, "Not long after the guys from Hüppo® had shown me their product, someone on the training staff came to me with a bad case of chafing. I gave him some to try. The next day, he said he wanted to give me a hug; it was such a relief. That's why we wanted the guys from Hüppo to attend this year's PFATS meeting."

Founded in 2005, Item X Innovations invented, manufactures and distributes the Hüppo powder pocket for men. To learn more, visit www.GotYourHuppo.com or call (303) 882-7550.

If you'd like imagery for Hüppo or Item X Innovations, please call (303) 882-7550 or email Mark at mvaniwaarden@gotyourhuppo.com.

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