Voila Hotel Rewards

November 01, 2006 05:07 ET

Husa First Hotel Group to Join Voila Hotel Rewards

NEWPORT BEACH, CA--(CCNMatthews - November 01, 2006) - Spain-based Husa Hotels has entered an agreement with Voila™ Hotel Rewards (www.VHR.com), the soon-to-be-launched, innovative frequent guest loyalty program, created by Hospitality Marketing Concepts (HMC) specifically for small groups and independent hotels and resorts.

All 160 Husa Hotels across Spain, Argentina, Andorra, Egypt, France and Belgium will be part of the Husa Rewards programme, operating under the global umbrella of Voila Hotel Rewards. Membership collateral, along with a monthly electronic newsletter, will be co-branded under the names of Husa Rewards and Voila Hotel Rewards.

With the strength of global membership and worldwide hotel alliance, Voila Hotel Rewards is designed to deliver concrete, measurable return on investment for participating hotels. More than just a solution to retain customers, Voila generates new and incremental revenue with improved profit margin. Hotels enjoy higher Average Net Rate from Voila members while retaining control of their pricing and distribution channels and lessen third-party dependency.

"Voila Hotel Rewards is what independent hotel groups need to compete effectively with the mega-brands," says Juan Gaspart, Chairman of Husa Hotel Group. "The co-branding option gives Husa the opportunity to strengthen its brand image in our markets while offering our customers the versatility to earn and redeem points worldwide. Voila is something that every independent hotelier who has ever lost a customer to a mega-brand rewards programme should consider."

Mokhtar Ramadan, CEO of Voila Hotel Rewards, comments on the new agreement. "We are delighted with our partnership with Husa Hotels. Their product offering fits perfectly with the Voila Hotel Rewards ethos. Voila offers travelers membership to an exclusive collection of independent hotels with unique character, along with all the advantages of a global, mega-brand rewards programme."

Voila Hotel Rewards presents members a portfolio of world-class independent hotels around the world. Husa Hotels offers a choice of urban, mountain, luxury and spa properties, all with individual characteristics but guaranteed Husa quality. Voila members will enjoy unique experiences at the Castillo Hotel Son Vida, a 13th century castle, Husa Catedral, an 1850 Manierista style house in the cathedral plaza and Husa Monestir Sant Marcal, set in the middle of a nature park, offering 12 rooms that belonged to an ancient monastery.

Voila Hotel Rewards will be exhibiting on stand GV7655 in the Global Village at World Travel Market in London, from November 6th to 9th, 2006. Voila Hotel Rewards' debut presentation will take place from 1.30pm to 2.00pm on the World Stage on Tuesday, November 7th.

About Voila Hotel Rewards:

Voila Hotel Rewards is owned and operated by Hospitality Marketing Concepts (HMC). Headquartered in Newport Beach, Southern California, HMC is the leading provider of travel industry paid consumer membership and database management programs. HMC provides services to more than 1,000 full-service hotels worldwide, including both independent properties and prominent chain hotels. HMC is a global company with offices in more than 50 countries, including Italy, France, Spain, Poland, Portugal, UAE, Egypt, UK, Australia, Singapore, Hong Kong, China, Venezuela, Brazil, and Canada. More information about Voila Hotel Rewards may be found on http://www.VHR.com or by contacting Peter Gorla, Vice President of Marketing at 949-833-8000 Ext. 218 or peter@VHR.com.

About Husa Hotels:

The Barcelona-based Husa Group (http://www.husa.es) is a well-established and prestigious family company founded in 1930 and dedicated, over the course of four generations, to the provision of hotel and restaurant services. Since 1990, the Group's corporate headquarters have been based in the Masia Torre Rodona, a unique seventeenth-century building.

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