SOURCE: HUSQVARNA VIKING

HUSQVARNA VIKING

February 16, 2012 11:14 ET

HUSQVARNA VIKING® Celebrates 140 Years of Magical Innovations: Launches Limited Edition TRIBUTE™ Sewing Machines

Brand Best Known for Bringing Innovation to the Marketplace Honors Rich Heritage; Invites Global Sewing Community to Share the Magic of 140 Years

HAMILTON, BERMUDA--(Marketwire - Feb 16, 2012) - For 140 years, the HUSQVARNA VIKING® brand has provided sewing enthusiasts around the world with innovative and intuitively designed sewing machines of the highest quality and value. In celebration of the brand's rich heritage, HUSQVARNA VIKING® today debuted two limited edition TRIBUTE™ sewing machine models in honor of the inspiring and convenient innovations for which the brand is so well-known.

"Ever since HUSQVARNA VIKING® introduced its first sewing machine in 1872, it has been the brand's goal to spread the joy of sewing to the global sewing community by offering products with convenient and time-saving innovative features," said Katrina Helmkamp, CEO of SVP Worldwide, producer of the HUSQVARNA VIKING®, SINGER®, and PFAFF® sewing machine brands. "We are proud to celebrate the brand's 140th anniversary and are committed to continuing the HUSQVARNA VIKING® heritage of innovation for years to come."

The TRIBUTE™ sewing machines are the newest additions to HUSQVARNA VIKING®'s growing line of sewing and embroidery machines. Most recently, the company introduced the high-end, technologically advanced DESIGNER DIAMOND deLuxe™ sewing and embroidery machine, which offers the first-to-market deLuxe™ Stitch System to deliver stunning embroidery results even with novelty threads.

The TRIBUTE™ 140C sewing machines offer a variety of exclusive HUSQVARNA VIKING® features including:

  • Exclusive SEWING ADVISOR™: Offers automatic settings and expert advice for optimal sewing and embroidery results.
  • EXCLUSIVE SENSOR SYSTEM™ (ESS): Senses and adjusts presser foot position for any fabric thickness ensuring perfect, even feeding and allowing maximum space for quilters' heavier fabrics.
  • 145 high quality stitches, PLUS fonts and memories: Personalizes any project with a variety of stunning 7mm-wide sewing machine stitches and alphabets. Each stitch comes with recommended settings with an adjustable stitch length.
  • Perfectly Balanced Buttonholes (PBB): Creates beautiful and balanced buttonholes and eyelets with a professional finish by sewing both sides of the buttonhole in the same direction.
  • Dual Lights: Easy to see any color fabric or thread at any time day. Dual lights illuminate the sewing surface and needle making sewing fine details comfortable and eliminating eye strain.

The TRIBUTE™ 140M sewing machine includes the following:

  • Reference Chart: Features a built-in sewing guide chart that tells users the right settings. It can be pulled out from the base of the machine.
  • Needle Threader: The handy built-in needle threader eliminates tedious threading of the needle.
  • 22 stitches and 80 stitch functions: A variety of stitch options gives users the creative freedom to sew on any type of fabric.
  • One-step buttonhole: The snap on, one-step buttonhole foot offers quick and easy repeatable buttonholes.
  • Stitch overview: An assortment of stitches can be adjusted to user preferences, then programmed and saved.

In addition, each TRIBUTE™ 140C machine will come with an exclusive HUSQVARNA VIKING® "Sewing Essentials" Accessory Kit valued at $250 filled with some of the brands' most popular sewing accessories. The kit includes a limited edition HUSQVARNA VIKING® Accessory Bag, thread, needles, fabric scissors, a seam ripper and four varieties of presser feet including a clear open toe foot, clear invisible zipper foot and edge joining foot.

Created specifically to honor the 140th anniversary, the TRIBUTE™ machines are detailed with HUSQVARNA VIKING®'s signature cherry-red color. The official anniversary symbol, an illustration of the brand's first machine, the "Nordsjernan" (The Northern Star), is also prominently displayed on both models. The HUSQVARNA VIKING® TRIBUTE™ sewing machines will be available for a limited time only at authorized retailers and dealers with a Manufacturers Suggested Retail Price of $799 for the TRIBUTE™ 140M sewing machine and $1999 for the TRIBUTE™ 140C sewing machine.

For more information, please visit www.husqvarnaviking.com/us or visit a local authorized HUSQVARNA VIKING® retailer.

About HUSQVARNA VIKING®
HUSQVARNA VIKING® premium sewing machines have been produced using world-renowned Swedish engineering since 1872 and have been bringing new sewing innovations to the marketplace for nearly 140 years. That tradition of innovation and renowned craftsmanship continues today. HUSQVARNA VIKING® sewing machines help sewers transition to the next skill level by providing sewing enthusiasts with unlimited options that will keep them sewing for a lifetime. The HUSQVARNA VIKING® Sapphire™ 835 and the Designer Topaz™ 20 and 30 sewing machines were recognized as a CONSUMERS DIGEST BEST BUY. Visit www.husqvarnaviking.com for more information on products and retailers.

Contact Information