SOURCE: HUSQVARNA VIKING

HUSQVARNA VIKING

September 09, 2014 11:44 ET

HUSQVARNA VIKING® Unveils New Sewing and Embroidery Machines With Patented Dimensional Stitches and Consumers Digest "Best Buy" in Sewing Machines Rating

HUSQVARNA VIKING® Expands and Enhances Award-Winning Brands With the DESIGNER RUBY ROYALE™ and DESIGNER TOPAZ™ 40 Sewing and Embroidery Machines

HAMILTON, BERMUDA--(Marketwired - Sep 9, 2014) - HUSQVARNA VIKING®, a global leader in the sewing industry, announces its newest innovations to the brand's established DESIGNER™ and TOPAZ™ lines -- the DESIGNER RUBY ROYALE™ and DESIGNER TOPAZ™ 40 sewing and embroidery machines. Boasting industry-leading, built-in convenience features, both new machines inspire endless creativity while ensuring quality results.

Specifically, the DESIGNER RUBY ROYALE™ sewing and embroidery machine comes equipped with the patented deLuxe™ Stitch System for specialty threads, an all-new, interactive, high-resolution, color touch screen; and the industry-first Dimensional Stitches technique, previously only available on top-of-the-line HUSQVARNA VIKING® machines, which allows consumers to create stitches at the point where they add fabric for unique 3D effects.

And the DESIGNER TOPAZ™ 40 sewing and embroidery machine has earned the coveted Consumers Digest "Best Buy" rating for sewing machines. The DESIGNER TOPAZ™ 40 sewing and embroidery machine joins the existing and award-winning TOPAZ™ line, which includes hallmark products like the DESIGNER TOPAZ™ 50 and DESIGNER TOPAZ™25 machines, the latter of which also received the distinguished "Best Buy" seal of approval from Consumers Digest magazine. According to the publication, products receiving a "Best Buy" rating merit special attention from consumers based on their combination of eight criteria: performance, ease of use, features, quality of construction, warranty, efficiency, styling, and maintenance and service requirements.

"We're delighted to introduce the innovative new features that both the DESIGNER RUBY ROYALE™ and DESIGNER TOPAZ™ 40 sewing and embroidery machines offer today's sewers," said Katrina Helmkamp, CEO of SVP Worldwide, source of the HUSQVARNA VIKING®, SINGER®, and PFAFF® sewing machine brands. "These machines are wonderful additions to our storied and technologically-savvy HUSQVARNA VIKING® brand, giving seasoned and aspiring sewers and embroiderers the tools they need to make their creative visions a reality."

The 142-year-old HUSQVARNA VIKING® brand launched the new machine lineup at its 28th Annual International Dealer Convention, held in Milwaukee, Wisconsin from September 8-11.

The DESIGNER RUBY ROYALE™ sewing and embroidery machine delivers built-in, intuitive assistance to create an unforgettable experience. Features include:

  • deLuxe™ Stitch System: Allows sewers to add applique fabric or pop-up effects for one-of-a-kind decorating capabilities with this industry-first feature.
  • Basic Design Appliqué: Choose from a variety of different shapes including circles, hearts and flowers; and create appliqués right on the screen that is imbedded in your machine. No extra software is required.
  • EXCLUSIVE SENSOR SYSTEM™ Technology: Continuously senses fabric thickness and automatically adjusts to ensure perfect, even feeding.
  • Exclusive SEWING ADVISOR® Feature: Offers automatic settings and expert advice for optimal sewing and embroidery results.
  • Interactive Color Touch Screen: Easily navigate through realistic embroidery designs -- using the graphic interface designed by sewers for sewers -- on the larger full-color, high-resolution, wide-view touch screen.
  • Largest embroidery area: Boasting the largest embroidery area in its class, measuring up to 360x200mm (14 1/4"x8"), it allows users to embroider large designs without re-hooping.
  • Faster, more efficient embroidery: Decreases embroidery time by 20 percent or more as compared to the DESIGNER RUBY deLuxe™ machine.
  • More built-in designs and stitches: Comes with 20 additional built-in designs and 30 additional built-in stitches, as compared to the DESIGNER RUBY deLuxe™ machine.

The DESIGNER TOPAZ™ 40 sewing and embroidery machine provides timesaving, innovative capabilities to help busy sewers bring their creativity to life at a price within reach. Top features include:

  • Interactive Color Touch Screen: Easily navigate through various embroidery, editing and sewing screens by touching this high-resolution screen.
  • EXCLUSIVE SENSOR SYSTEM™ Technology: Ensures a perfect, even feed by continuously sensing fabric thickness and adjusting accordingly.
  • Large Embroidery Area: Create and embroider large designs (240x150mm) without re-hooping.
  • Embroidery Design Editing and Save Capability: Combine and save beautiful designs and fonts directly to the machine.
  • Basic Design Positioning: Match your embroideries perfectly every time.
  • More built-in designs and stitches: Comes with 25 additional built-in designs and 48 additional built-in stitches, as compared to the DESIGNER TOPAZ™ 25 machine.

Both HUSQVARNA VIKING® DESIGNER RUBY ROYALE™ and DESIGNER TOPAZ™ 40 sewing and embroidery machines will be sold at local dealers across the country. The Manufacturer's Suggested Retail Price of the DESIGNER RUBY ROYALE™ sewing and embroidery machine is $6,999, and of the DESIGNER TOPAZ™ 40 sewing and embroidery machine is $3,599. To find a HUSQVARNA VIKING® store near you, please visit www.husqvarnaviking.com.

ABOUT HUSQVARNA VIKING®
HUSQVARNA VIKING® premium sewing machines have been produced using world-renowned Swedish engineering since 1872 and have been bringing new sewing innovations to the marketplace for 140 years. That tradition of innovation and renowned craftsmanship continues today. HUSQVARNA VIKING® sewing machines help sewers transition to the next skill level by providing sewing enthusiasts with unlimited options that will keep them sewing for a lifetime. The HUSQVARNA VIKING® Opal™ 650 and Opal™ 670 sewing machines were recognized as a Consumers Digest "Best Buy." The BEST BUY SEAL and other licensed materials are registered certification marks and trademarks of Consumers Digest Communications LLC, used under license. For award information, visit ConsumersDigest.com. Visit www.husqvarnaviking.com for more information on HUSQVARNA VIKING® products and retailers. 

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