SOURCE: Hyatt Hotels & Resorts

April 12, 2006 13:07 ET

Hyatt Resorts and Cranium® Announce Exclusive Partnership

From Horseback Riding to Hullabaloo™, Families Bond at Hyatt Resorts This Summer

CHICAGO, IL -- (MARKET WIRE) -- April 12, 2006 -- Hyatt Resorts today launched the newest addition to its portfolio of family-friendly offerings with an exclusive partnership with Cranium, Inc., the company that reinvented the board game category in 1998 with the launch of Cranium® and a pledge to give everybody the chance to shine. Together, Hyatt and Cranium are partnering to offer Hyatt guests full access to a Cranium Game Library plus the time to play together during "Fun Family Hour" at Hyatt's 18 stunning resort properties in the continental U.S., Hawaii and the Caribbean. Cranium games also will be available for advanced purchase through the new Hyatt E-Concierge, a service that allows families to plan vacation itineraries weeks in advance of their stay. Additionally, families will be greeted with a signature Cranium welcome gift throughout the summer months.

The Cranium partnership complements Hyatt Resorts' already established menu of family-friendly amenities such as extraordinarily designed pools, Camp Hyatt and action-packed activities indigenous to each resort area. In an increasingly digital age, this partnership emphasizes opportunities for families to take the time to unplug, unwind and engage in fun together.

"At every Hyatt Resort families can participate in creative, fun and culturally relevant activities such as etching silver jewelry with the Hopi Tribe at the Hyatt Regency Scottsdale Resort & Spa or surfing lessons in Hyatt Regency Huntington Beach," explains Jeff Flater, assistant vice president, Hyatt Resort Marketing. "Cranium's emphasis on laughter and togetherness blends well with Hyatt Resorts goal of encouraging family interaction on vacation."

The Cranium program will be available at all Hyatt Resort properties starting this summer and will include:

-- Cranium Game Library -- Hyatt and Cranium are taking family fun to a new level with an extensive Cranium Game Library. Created with offerings for visitors of every age, including Cranium favorites like Cranium Hullabaloo™ and Cranium Zigity™, guests can order complimentary games through the concierge to play poolside after a dip, in their suite before bed or while lounging with the family at the Regency Club. Cranium Game Library to include:

--  Cranium Hullabaloo -- (ages 4 and up; 1-6 players) Cranium Hullabaloo,
    the high-energy 2003 Toy Industry Association Game of the Year winner
    and 2006 TIA GOTY nominee, brings friends together with tunes, twists,
    and all kinds of surprising fun. Hullabaloo is perfect for any time
    kids have some extra energy to burn.

--  Cranium Family Fun Game™ -- (ages 8 and up, 4 or more players)
    Cranium Family Fun features a variety of hilarious activities that will
    have everyone laughing, high-fiving, and working and playing together!
    With colorful Cranium Cubes and fun Flipper Frogs, The Family Fun Game
    delivers the ultimate game night!

--  Cranium Whoonu™ -- (ages 8 and up; 3 to 6 players) Your dad likes
    poodles more than pickles? Your best friend likes bubblegum more than
    museums? Whoonu! In Cranium Whoonu, players have unforgettable fun as
    they reveal their favorite things, share hilarious stories, and bond
    over surprising connections.

--  Cranium Zigity -- (8 and up; 2 or more players) Looking for 10 minutes
    of fun? Try Cranium Zigity, the quick card game for 2 or more players
    that's filled with crazy twists and a fun mix of activities.
-- Games On-Demand -- Hyatt E-Concierge allows guests to pre-arrange activities and make special requests prior to their stay. Hyatt E-Concierge will also enable families to purchase Cranium games in advance and retrieve upon check-in. Kids may engage in the planning and choose the games that they'd like to experience during vacation.

-- Cranium Invitation to Outrageous Fun -- Upon check-in, kids will receive an exclusive Cranium welcome gift -- a trial pack of one of Cranium's great games -- the perfect teaser to get them excited about the new program and their vacation!

-- "Fun Family Hour" -- Weekly fun family hours will be held at Hyatt Resorts, where family guests can come together to meet, mingle and play Cranium's outrageously fun board games with other hotel guests (availability varies by resort).

Family-Friendly Offerings at Hyatt Resorts:

In addition to the new Cranium program, Hyatt offers a variety of amenities and services for an action-packed family holiday at all of its resort properties with offerings for kids of all ages.

-- Unique Cultural Activities -- Hyatt is committed to bringing the local culture into the resort experience through daily activities that expose young guests and families to the travel destination. Through hands-on activities such as star gazing at the Hyatt Regency Maui Resort & Spa or Native American story-telling and Native American drum making at the Hyatt Regency Tamaya Resort & Spa guests big and small will be amazed by the local culture and exhilarated!

-- Imaginative Pools and Water Features -- Every Hyatt Resort has a wet and wild water playground sure to excite any swimmer. Hyatt Regency Coconut Point boasts a 140-foot corkscrew waterslide; if you slide down it 100 times you get your very own centurion certificate. For families looking to really kick back they can spend the afternoon relaxing and floating down the 950-foot rambling river at the Hyatt Regency Hill Country Resort & Spa.

-- Camp Hyatt -- The original resort program created especially for kids, Camp Hyatt provides activities and adventures that focus on the culture, history, and environment surrounding the destination.

-- CampHyatt.com -- Get prepped for your trip by visiting camphyatt.com, which can help kids pack their bags, plan fun family activities for the trip, give them the scoop on the resort with kid reviews and plenty of other tools to get you ready to hit the road.

-- Family Friendly Rates -- Hyatt knows how important family time is and wants to make it easier for parents with special rates that encourage travel and are easy on the family budget with 50% of the second room when children are under 18.

About Cranium, Inc.

Cranium, Inc. reinvented the board game category in 1998 with the launch of Cranium® and a pledge to give everybody the chance to shine. Today, Cranium leads the industry in innovation, creating award-winning games and changing the rules in toys and publishing. Winner of the Toy Industry Association's Toy of the Year award in the game category for four out of the five past years, Cranium celebrates accomplishments including more than 15 million sold, more than 85 awards and a following of over 300,000 Craniacs in nearly 30 countries and more than 10 languages. Cranium, Inc. creates Cranium games, Giggle Gear™ and WonderWorks toys plus books in partnership with Little, Brown Books for Young Readers. These games, toys and books celebrate the full range of everyone's natural abilities as they create, perform, discover and connect. With Cranium, Everyone Shines!™ For more information, visit cranium.com.

About Hyatt

There are 214 Hyatt hotels and resorts (over 90,000 rooms) in 44 countries around the world, operating under the Hyatt®, Hyatt Regency®, Grand Hyatt® and Park Hyatt® brands. Currently, there are an additional 29 Hyatt hotels and resorts under development, including 10 new hotels in China. Hyatt Corporation (domestic U.S., Canada and Caribbean hotels) and Hyatt International Corporation (international properties) are subsidiaries of Chicago-based Global Hyatt Corporation. Global Hyatt Corporation is also the owner of Hyatt Vacation Ownership, Inc. (timeshare), Hyatt Equities, L.L.C. (hotel ownership), and U.S. Franchise Systems, Inc. (which franchises Hawthorn Suites, Microtel and America's Best Inns).

In January 2005, Global Hyatt Corporation also added an additional 143 U.S. properties to its growing portfolio with the acquisition of the upscale, limited service AmeriSuites hotel chain. These properties will be renovated and repositioned under the new Hyatt Place select service brand in 2006.

From the U.S. and Canada, reservations for any Hyatt hotel worldwide may be obtained by calling 1-800-233-1234 or logging onto www.hyatt.com.

Hyatt Resort Locations:

Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch
Scottsdale, AZ

Hyatt Regency Aruba Resort & Casino
Palm Beach, Aruba, Dutch Caribbean

Hyatt Grand Champions Resort & Spa
Indian Wells, CA

Hyatt Regency Huntington Beach Resort & Spa
Huntington Beach, CA

Hyatt Regency Coconut Point Resort and Spa
Bonita Springs, FL

Hyatt Regency Pier Sixty-Six
Fort Lauderdale, FL

Hyatt Key West Resort & Marina
Key West, FL

Hyatt Regency Grand Cypress
Orlando, FL

Hyatt Regency Grand Cayman Beach Suites
Grand Cayman, West Indies

Grand Hyatt Kauai Resort & Spa
Koloa, HI

Hyatt Regency Maui Resort & Spa
Lahaini, HI

Hyatt Regency Waikiki Resort & Spa
Honolulu, HI

Hyatt Regency Chesapeake Bay Golf Resort, Spa & Marina
Cambridge, MD

Hyatt Regency Lake Las Vegas Resort, Spa & Casino
Henderson, NV

Hyatt Regency Lake Tahoe Resort, Spa & Casino
Incline Village, NV

Hyatt Regency Tamaya Resort & Spa
Santa Ana Pueblo, NM

Hyatt Regency Lost Pines Resort & Spa (opening June 2006)
Lost Pines, TX

Hyatt Regency Hill Country Resort & Spa
San Antonio, TX

Contact Information

  • CONTACT:
    Katey Riordan
    Ketchum
    (646) 935-4187
    katey.riordan @ketchum.com

    Lori Armon
    Hyatt Corporation
    (312) 780-5709
    larmon@corphq.hyatt.com