The Children's Clean Air Network

The Children's Clean Air Network

February 08, 2012 10:00 ET

'Hybrid Power of Kids & Drivers' Fuels 'IDLE-FREE for Our Kids' U.S. Sponsorship

HALIFAX, NOVA SCOTIA--(Marketwire - Feb. 8, 2012) -

Editors note: There is one photo, two videos, and three podcasts associated with this press release.

Big fuel and emissions savings at Ambassatours Gray Line will be in the spotlight at United Motor Coach Association EXPO in Long Beach, California, February 8 – 12, 2012.

"Ambassatours Gray Line has saved $60,000 and CO2 equal to the weight of about six motor coaches in two years by going 'IDLE-FREE for our kids'," says Ron Zima, 'The IDLE-FREE Guy', founder of The Children's Clean Air Network.

Motor Coach Industries and Allison Transmission, two major suppliers in the industry, are co-sponsoring 'The IDLE-FREE Guy' to share the Ambassatours Gray Line success story at the UMA EXPO.

"Clean air and fuel conservation go hand-in-hand with our business philosophy. And of course, our kids are the future," says Pat Ziska, Vice President – Sales & Marketing at Motor Coach Industries. "Our campaign 'Go Green, Go Coach, Go MCI' highlights the many environmental benefits of motor coach travel, so, going 'IDLE-FREE for our kids' is something we can easily embrace. It resonates with people."

"What's under the hood with our campaign is simple. It's the emotional pull of kids on drivers," says Zima, a hockey dad and father of two. "It's transformational. Once we understand how much we can all save by 'going green, going IDLE-FREE for our kids' – drivers come on board pretty quickly."

"Our drivers and staff have kids. Once they understood that this was important to their own kids, they quickly started to buy-in," says Ambassatours Gray Line president Dennis Campbell. The company is the largest motor coach charter company in Atlantic Canada.

Motor coach operators from across North America attend the UMA EXPO to network with experts, share best practices and solutions for streamlining their enterprises.

It's being held this year at The Long Beach Convention Center, in Long Beach, California.

For interviews and context, visit: www.IDLEFREE-MCI.com

About 'The IDLE-FREE Guy' and The Children's Clean Air Network

The Children's Clean Air Network is a network of like-minded partners promoting 'go green, go IDLE-IDLE Free for our kids'. The vision is to inspire North America to 'turn off its tailpipe - when it's parked.' The goal is to reduce vehicle emissions, ultimately saving billions of dollars in fuel and cutting millions of tons of greenhouse gas.

The Children's Clean Air Network began as a grassroots campaign in 2006 at Kingswood Elementary School, near Halifax, Nova Scotia, Canada.

Its founder is father of two and hockey dad, Ron Zima, also known as 'The IDLE-FREE Guy'. "Our kids are depending on us to take care of their planet. Hockey rinks, schools and public places are prime locations where kids depend on clean air and where together, we can have a huge impact by going IDLE-FREE for our kids."

Partner organizations include schools, businesses, media outlets, and health and environment organizations.

'Always-on' vehicle emissions impact the health and future of children and represent a significant loss of fuel and resources. The Children's Clean Air Network seeks to inspire the public and empower children to lead change.

About Motor Coach Industries

Motor Coach Industries, headquartered in Schaumburg, Illinois, is the leading builder of intercity, over-the-road coaches for the tour, charter, line-haul, scheduled service, commuter transit and conversion markets in the U.S. and Canada.

About Allison Transmission

Allison Transmission is the world's largest manufacturer of fully-automatic transmissions for medium- and heavy-duty commercial vehicles, medium- and heavy-tactical U.S. military vehicles and hybrid-propulsion systems for transit buses. Allison transmissions are used in a variety of applications including on-highway trucks (distribution, refuse, construction, fire and emergency), buses (primarily school and transit), motor homes, off-highway vehicles and equipment (primarily energy and mining) and military vehicles (wheeled and tracked). Founded in 1915, the Allison business is headquartered in Indianapolis, Indiana, U.S.A. and employs approximately 2,800 people. Allison has manufacturing facilities and customization centers located in China, The Netherlands, Brazil, India, and Hungary, with a global presence serving customers in North American, Europe, Australia, South America, and Africa. Allison also has more than 1,500 independent distributor and dealer locations worldwide. More information about Allison is available at www.allisontransmission.com.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20120206-idlefree800.jpg

To view the videos associated with this press release, please visit the following links:

http://www.youtube.com/watch?v=Exf74P3HK0s

http://www.youtube.com/watch?v=gIbr9k6fCHA

To listen to the podcasts associated with this press release, please visit the following links:

http://audioboo.fm/boos/636210-big-buses-big-savings-robert-gillis-interview

http://audioboo.fm/boos/644986-big-buses-big-savings-dennis-campbell-interview

http://audioboo.fm/boos/649632-going-green-going-coach-with-pat-ziska-mci

Contact Information

  • The Children's Clean Air Network
    Ron Zima ADpPR
    902-456-2550
    ron@IDLEFREE.org
    www.IDLEFREE.org

    Motor Coach Industries
    Media contact:
    Patricia Plodzeen
    Public Relations
    847-283-0883

    Motor Coach Industries
    Marketing Department
    847-285-2035