December 14, 2011 09:29 ET

Hydra Announces the Integrated OneSearch

The One Platform from Hydra Now Seamlessly Combines Actionable Insight from the Different Channels of Search Into One View to Deliver Previously Untapped Opportunities to Digital Marketers

LONDON, UNITED KINGDOM--(Marketwire - Dec. 14, 2011) - Hydra, a provider of Software-as-a-Service (SaaS) marketing technology, today announces the launch of its next-generation capability: the OneSearch. This new release allows users to manage Search campaigns in an integrated way, taking into account both Natural Search performance, and Paid Search within the same view. Consumers do not think in terms of Paid and Natural Search when they are searching for products online. Hydra's ground-breaking approach means that businesses do not need to separate the functions either, users of The One Platform can manage their online activity in an integrated way.

This enhancement brings together Natural and Paid Search data, Analytics data and metrics about page accessibility, credibility and relevancy; making it possible to see how to get more return on investment (ROI) from campaigns and improving organic rankings. Understanding Quality Score enables marketers to have a more precise view of what pages will work best with a Paid campaign, and thereby can leverage a lower Cost Per Click (CPC) to get a better rank.

By importing existing campaigns, users can see at a keyword and phrase level, how effective each channel is in driving success. Automatic recommendations are delivered simultaneously suggesting which keyword will be more effective on each page of a website. These can then be developed further to include phrases and keywords from Social Media that are current and trending.

Hydra undertook a survey of over 300 digital marketers earlier in the year to assess how teams currently operate based on collaboration, use of technologies and competitor analysis. 55 per cent of respondents said they did not know which words or expressions being used in the market are worth spending on. 90 per cent said they see an advantage in their digital teams using a common reporting and campaign implementation platform. This research informed the development of The One Platform, and with it OneSearch.

This new release affords digital marketers several new tangible benefits:

Natural and Paid Search campaigns come together in a single view - Being able to view both Natural and Paid Search classification or keyword data combined, enables users to choose how much to bid as well as how to prioritise Natural or Paid Search for every keyword.

Creativity using keywords that deliver - Users of the platform can now see Natural and Paid Search campaigns as they have designed them, with the added benefit of receiving intelligent recommendations specific to their business for keywords that are both relevant to the business and deliver.

Report according to business requirements - The One Platform's intelligent classification allows users to report in a manner that the business requires - with the organisation of keywords within campaigns reflecting how the business operates, regardless of how historical campaigns have been designed.

Assess Quality Score - Users can now get automated recommendations as to which landing pages to use for which campaign to increase relevancy and improve rankings for any given Cost Per Click.

About Hydra:

Hydra is a provider of SaaS marketing tools established in 2011. The One Platform enables enterprise marketers to strategically and proactively monitor, report and participate in the conversation that existing and potential customers are having about their brand online. Gathering the collective requests and feedback of marketing executives, digital specialists, and agency professionals, The One Platform from Hydra is focused on driving revenue and return on investment (ROI) through integrated, efficient and optimised management and implementation of Phrase Marketing campaigns across online disciplines - Natural Search, Paid Search and Social Media.

Contact Information

  • Notes to Editors:
    To arrange an interview or for further information
    please contact: Hydra
    Becky Hayward
    +44 0(20) 3326 1888