SOURCE: UnsubCentral

December 13, 2007 10:18 ET

Hydra Network Joins UnsubCentral

Company Plans to Offer Industry-Leading Suppression Solution Free to Its Advertisers

AUSTIN, TX--(Marketwire - December 13, 2007) - Today UnsubCentral announced that Hydra Network is the latest partner to join its client base of companies committed to email compliance. Hydra Network will now offer UnsubCentral's leading compliance solutions across its entire advertiser base.

According to Hydra Network founder and CEO Zac Brandenberg, "Advertisers on the Hydra Network will soon be able to take advantage of UnsubCentral's suppression list management and monitoring at no cost to them."

Through this new agreement between the two companies, Hydra will bundle in the service free for all its advertisers. Exceeding CAN-SPAM requirements, it is the highest level of assurance available from any of the large ad networks.

"Our Hydra AdControl compliance suite already included integration with UnsubCentral for those advertisers who subscribed to their service," said Brandenberg. "But with this major addition, every one of our advertisers will get the same high level protection, and they still will only pay for the results Hydra delivers."

"Hydra's plans to extend its commitment to providing its advertisers with the utmost compliance control are exemplary," said John Engler, UnsubCentral's vice president. "Bundling the service as a value-add across the advertiser base is a significant testament to how strongly Hydra values the safety of those on their network. Other networks should follow the lead that Hydra is planning."

Widely seen as offering the most comprehensive suppression solution available, UnsubCentral provides certified unsubscribe list cleansing, automatic daily updates and downloads via multiple distribution options for seamless integration with virtually all email service providers. Together with 100 percent real time CAN-SPAM compliance monitoring from Lashback, the platform offers advertisers the highest level of assurance that the campaigns they run through email are compliant.

About UnsubCentral

UnsubCentral, Inc. provides email suppression, campaign performance management and consumer preference management solutions to leading advertisers, publishers, ad networks and affiliate networks. The Austin, Texas-based corporation offers solutions that create a secure environment for managing opt-out lists across the enterprise, affiliates and various third parties. Integrated with major affiliate networks and email service providers and reviewed by TRUSTe, the solutions ensure clients comply with the CAN-SPAM Act and data privacy requirements. For more information, please visit www.unsubcentral.com.

About Hydra Network

Hydra Network is a performance-based online advertising network leader, offering over 1,000 active CPA ad campaigns to affiliated publishers and generating over 2 million new transactions per month for online advertisers. With its 100% CPA (cost-per-action) model, advertisers only pay for verified sales or other defined transactions, so they can attain predictable advertising ROI with no waste. And unlike many, Hydra Network does all the work for you, with value-added resources to maximize results -- with no start up or added fees of any kind. More information can be found at the company's web site http://www.hydranetwork.com

Contact Information

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