SOURCE: Hygéia

April 02, 2007 08:00 ET

Hygéia Signs Courtenay Semel as Petite Amie It Girl and Ambassador

SAN FRANCISCO, CA -- (MARKET WIRE) -- April 2, 2007 -- Hygéia Personal Care Products, Inc., developer and marketer of innovative feminine care products designed exclusively for young women under the Petite Amie brand, announced today that it has signed Courtenay Semel -- actress, writer, celebutante and daughter of Yahoo! CEO Terry Semel -- as its brand's ambassador.

Courtenay will apply her rare celeb blend of wit, savvy, caring and independence to help get the word out about Petite Amie, while dispensing advice and It Girl pointers on puberty, life, growing up and living in Bel-Air and more.

"Hygéia is proud to be associated with Courtenay Semel," said Toyna J. Chin, President and Founder of Hygéia. "Her personal values and commitment to young women make her an outstanding role model. Hygéia shares Courtenay's commitment and looks forward to working with her."

"I became dedicated to educating young women about life's little (and not so little) challenges and changes after dealing with more than my share while going through puberty and growing up in Bel-Air," said Semel. "I feel privileged to have the opportunity to work with Hygéia and the Petite Amie brand."

About Hygéia Personal Care Products, Inc.

Based in San Francisco, Hygéia develops and markets safe, innovative products for young women (ages 8 to 19), who are entering puberty. The Company provides personal care, intimate hygiene, OTC antifungal and related products, as well as informational resources under the Petite Amie life style brand.

For additional information, visit and

© 2007 Hygéia Personal Care Products, Inc. All rights reserved. Hygéia, Petite Amie and Cycle Kits are trademarks of Hygéia.

Contact Information

  • Contact Information:
    Toyna J. Chin
    T: 415-503-3696
    E: Email Contact