SOURCE: Hyperlabel

March 12, 2007 17:54 ET

Hyperlabel Technologies Inc. Announces Alliances With Silverbrook Research Pty Ltd and Memjet Labels, Inc. and Enhanced Serialization, Anti-Counterfeiting and Interactive Labeling Capabilities

PRAGUE, CZECH REPUBLIC -- (MARKET WIRE) -- March 12, 2007 --Today Hyperlabel Technologies, at the World Health Organization (WHO) IMPACT anti-counterfeiting conference in Prague, Czech Republic, announced new capabilities and alliances with Silverbrook Research Pty Ltd and Memjet Labels, Inc.

Hyperlabel is an infrared tagging technology that provides a unified and cost-effective approach to serialization, anti-counterfeiting and consumer interactivity on labels and product packaging. While Hyperlabel utilizes the emerging Electronic Product Code (EPC) serialization standard, it is implemented at the cost of printing ink rather than at the cost of producing semiconductor chips. Hyperlabel is proud to announce that its technology is sourced from Silverbrook Research, a supplier of inkjet printing and interactive paper technologies.

Hyperlabel is one of several applications using Silverbrook's interactive paper technology. Other applications include linking of printed publications such as newspapers, magazines and books to online web content and paper-initiated online search. Consumer applications are expected to drive broad adoption of the interactive paper technology, allowing Hyperlabel to leverage the same base of consumer devices and infrastructure.

The printing of Hyperlabel tags will be enabled by Silverbrook's high-speed Memjet® printing technology, being publicly revealed at the 30th Global Inkjet Conference, also in Prague, Mar. 21-22. Hyperlabel Technologies and Memjet Labels, Inc. are jointly announcing a partnership for Memjet Labels, Inc. to provide printers and printing solutions that will produce Hyperlabel enabled, full color, variably printed labels.

For customers interested in even higher printing speeds, Hyperlabel is announcing its offset printing capability. This capability can be combined, in a hybrid fashion, with variable printing of Hyperlabel tags for serialization and security or can stand alone for applications only requiring consumer interactivity.

For more information on Hyperlabel, please visit www.hyperlabel.com

For more information on Silverbrook Research, please visit www.silverbrookresearch.com

For more information on Memjet Labels, please visit www.memjetlabels.com

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