Hyundai UK

Hyundai UK

September 18, 2013 06:43 ET

Hyundai Models to Get Full Reevoo

- Hyundai implementing user-generated reviews via cloud-based online platform, Reevoo

- Impartial customer reviews from existing owners to feature prominently alongside all Hyundai's passenger car models on hyundai.co.uk website

- Ask an Owner feature lets potential customers ask product-related questions directly to verified owners

LONDON, UNITED KINGDOM--(Marketwired - Sept. 18, 2013) - Hyundai UK has announced a partnership with online site Reevoo, to feature user-generated Hyundai car reviews and ratings for its passenger car line-up on the brand's website, hyundai.co.uk.

All Hyundai owners will now have the opportunity to tell potential buyers what their cars are like to live with day-to-day. Along with a product rating on Hyundai's website, all Reevoo's verified responses and customer testimonials are also included in search engine results making it quick and easy for a new buyer to see exactly what existing owners think of that particular car.

Andrew Cullis, Marketing Director, Hyundai Motor UK, says: "According to Hyundai's own research, three out of four buyers will read owner reviews as part of their purchase research. That is why we have chosen to carry the Reevoo ratings alongside our products.

"Having these independent reviews improves the customer experience as all the information required to make an informed decision, is in one place. The Hyundai reviews also benefit us as the manufacturer, as it gives us the chance to build a better understanding of what our owners think. From this feedback, Hyundai can then identify areas to improve existing products and services."

Customer reviews will provide potential Hyundai customers with an even greater level of transparency, with every owner scoring a particular Hyundai car model based on their own experiences. The Reevoo reviews will also be displayed on Hyundai's bespoke mobile website making it easier for buyers to research their next car on the move.

Steve Hurn, CEO of Reevoo, said: "Customer reviews and ratings are becoming a must-have for any car brand that wants to succeed in a highly competitive market. Consumer emotions and owner opinions play an important role in the purchase journey. Hyundai is one of the world's fastest growing car companies and we are delighted to be able to partner with the brand on this initiative."

Hyundai will implement several Reevoo additional functions, including the Ask an Owner feature that enables potential customers to put questions directly to verified owners and receive genuine, unedited answers. Brand Response will allow Hyundai to engage with customers directly through Reevoo to respond to consumers' comments and provide them with any additional information they might need.

About Hyundai Motor

Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, with more than two dozen auto-related subsidiaries and affiliates. Hyundai Motor - which has seven manufacturing bases outside of South Korea including Brazil, China, the Czech Republic, India, Russia, Turkey and the U.S. - sold 4.4 million vehicles globally in 2012. Hyundai Motor, which employs over 90,000 worldwide, offers a full line-up of products including small to large passenger vehicles, SUVs and commercial vehicles.

Further information about Hyundai Motor and its products is available at http://worldwide.hyundai.com and www.hyundaiglobalnews.com.

About Hyundai Motor Europe

The company designs, engineers and manufactures cars in Europe, specifically for European consumers. In 2012, Hyundai achieved European sales of 444,000 units, taking a new-car market share of 3.5%. Almost 95% of the vehicles Hyundai sells in the region are designed, engineered and tested in Europe. And more than 70% are built at its two local factories (Czech Republic and Turkey), including New Generation i30, which was shortlisted for Europe's 2013 Car of the Year award and has won 14 awards throughout the region. Hyundai sells cars in 28 European countries across 2,500 outlets.

About Hyundai Motor UK

Hyundai is the first Korean car manufacturer to make it in to the top ten best-selling manufacturers in the UK, an 11 place improvement since 2008. All passenger cars come with Hyundai's industry-leading 5 Year Triple Care package. Further information about Hyundai and its products is available at www.hyundai.co.uk.

See more at: http://www.hyundaipressoffice.co.uk/

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