Mucho Burrito

Mucho Burrito

September 16, 2013 08:00 ET

"I ain't afraid of no ghost!": Mucho Burrito's Ghost Pepper Burrito Returns

Mexican eatery brings back heat burrito and launches ghost pepper inspired chocolate bar

MISSISSAUGA, ONTARIO--(Marketwired - Sept. 16, 2013) - Mucho Burrito, the fastest-growing Mexican restaurant chain in Canada, today announced the return of the Hotter than Hell and Wimpy, Ghost Pepper Burrito and the launch of the Hotter than Hell ghost pepper inspired chocolate bar.

"Our guests showed us last year that they have a real desire to experience extreme flavours," said Norm Pickering, Director of Marketing for Mucho Burrito, North America. "With heat-seekers looking to try out new food adventures, we decided to bring back the crowd favourite Ghost Pepper Burrito and appeal to the sweet tooth with the launch of the Hotter than Hell chocolate bars."

The Ghost Pepper Burrito's two levels-Hotter than Hell and Wimpy-promise to bring the heat for diners looking for a challenge. The burritos are made with a combination of savory ghost pepper bacon, ghost pepper infused fig marmalade (sweet heat), brown Mexican rice, salsa and a choice of meat, all wrapped in a fiery red tortilla. The Hotter than Hell Ghost Pepper Burrito takes it up a notch with a splash of Mucho Burrito's hottest salsa and pure ghost pepper sauce that is sure to ignite consumers' taste buds.

New this year is the Hotter than Hell ghost pepper inspired chocolate bar, a premium milk chocolate bar infused with chili peppers, that brings together sweet and spicy in a perfect dessert for heat-seeking customers. The chocolate bar retails for $1.25 and is available at Mucho Burrito locations for the duration of the campaign.

Last year, Mucho Burrito became the first national food chain to use the ghost pepper as part of its menu offering. The Ghost Pepper Burrito promotion will be available until November 2, the Day of the Dead, at Mucho Burrito locations across North America.

The ghost pepper is one of the hottest peppers in the world, second only to the Trinidad moruga scorpion pepper. The ghost pepper has a slow-building heat that increases with intensity as time passes. With a Scoville rating of 1,000,000, it is far hotter than well-known peppers such as the Habanero with a Scoville rating of 350,000, and the Jalapeno, which has a rating of 8,000.

About Mucho Burrito

Mucho Burrito, part of the Extreme Brandz family of quick service restaurants, is dedicated to crafting the freshest and most flavourful quality Mexican food designed to stimulate guests' senses. Co-founded by brothers Alex and Mark Rechichi, the first location was opened in Mississauga, Ontario in 2006. Today, there are 70 locations across North America. For more information, visit www.muchoburrito.com.

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