SOURCE: i-am TV

March 04, 2008 07:15 ET

i-am TV Crosses Major Milestone: Spans Nation Reaching 16 DMAs in 280 High-Traffic Bars With 1200 TV Screens Totaling 20+ Million Impressions Per Month

Innovative Out-of-Home TV Network Connects Advertisers With Young Adult Demographic; Will Expand to 500 U.S. Sports and Neighborhood Bar Locations in 20 Cities by June 2008

DENVER, CO--(Marketwire - March 4, 2008) - i-am TV, one of the largest out-of-home (OOH) TV entertainment networks, today announced its popular network is now connecting advertisers with millions of the highly desirable 21-34 year old demographic. i-am TV delivers cutting-edge video programming created specifically for this young adult demographic on 1,200 high-definition screens installed in 280 sports and neighborhood bars across the U.S. in these top 16 metropolitan markets:

New York          Los Angeles
Chicago           Dallas / Fort Worth
San Francisco     Boston
Atlanta           Houston
Phoenix           Tampa
Minneapolis       Miami
Denver            San Diego
San Antonio       Austin

Since October 2007, i-am TV has added more than 40 locations and two major markets per month to its network of bars. By late Summer 2008, i-am TV will be in more than 500 locations in 20 designated marketing areas (DMAs) delivering advertisers 38 million impressions a month with a 2.5 hours consumer dwell time per visit.

Pinpointing a Highly Desirable -- but Elusive -- Young Adult Demographic

It's becoming more and more challenging to reach 21-34's with traditional media and marketing tactics. These young adults tend to be busy and have multiple devices, especially cellular phones, competing for their attention. However young adults spend an average of six hours a week in sports and neighborhood bars where they relax, connect with friends -- and watch television. In fact, a recent report by Arbitron found that these young adults visit bars an average of ten times a month.

i-am TV brings advertisers into these bars so they can reach the 21-34 year old demographic with pinpoint accuracy. In each major demographic area, i-am TV partners with 25-30 sports and neighborhood bars where at least 75% of the patrons are 21-34. Only the best bars are selected based on the demographic profiles of their customers and annual traffic. Each market/DMA will deliver 7.5M traffic per year. Marquee bars in the country's top markets that already feature the i-am TV network include Boston's The Bell in Hand, the longest-operating bar in America, and Jack's Cannery Bar in San Francisco's famous Fisherman's Wharf.

"Young adults go to their favorite bars to be entertained, and that's exactly what the i-am TV network delivers," stated Todd Martin, CEO of i-am TV. "Our engaging fast-action programming captures the attention of these viewers. Being part of the entertainment they enjoy while hanging out with friends is the perfect way for advertisers to reach this valuable demographic."

In its survey of patrons of bars that carry i-am TV, Arbitron found that in addition to being between 21 and 34 years old, many bar patrons were also educated and affluent, enhancing their demographic desirability for advertisers. Specifically, Arbitron learned that:

--  75% have a four-year college degree or higher.
--  Nearly half (46%) have household incomes of $75,000 or higher.
--  19% of respondents reported incomes of $100,000 and up.
--  Average 2.5 hours per bar visit.
    

Well-known national brands are realizing the economic advantages of being featured on i-am TV's network to reach affluent, educated young adults in their favorite local bars.

"i-am TV is truly one of the best ways to target the 21-34 age group effectively," said Rennie Solomito, vice president of marketing, East Region, Beam Global Spirits & Wine, Inc. "This is an exciting new medium that's a perfect fit for Jim Beam brands -- it delivers our brand's message with no waste."

Delivering Ad Messages Coast-to-Coast and One-on-One

Advertisers can also utilize i-am TV to engage viewers one-on-one via their mobile phones using turnkey campaigns that include text messaging, wallpaper downloads and live interactive on-screen polling. i-am TV supports virtually any creative format, and its satellite delivery enables advertisers to feature national, regional and local messages, and respond to changing needs just in time. By summer 2008, i-am TV will be featured in more than 500 locations and deliver advertisers 38 million impressions a month.

About i-am TV

i-am TV is one of the largest out-of-home (OOH) TV entertainment networks reaching 21-34 year olds where they socialize. Action-packed video programming is delivered across a network of large panel televisions to the highest-traffic sports and neighborhood bars in the country. High-definition quality video advertising delivered via satellite allows i-am TV to respond instantly to an advertiser's needs. i-am TV also incorporates SMS and MMS mobile technologies including live text-to-screen interactive polling.

i-am TV currently operates in NY, LA, Chicago, Dallas/Ft. Worth, San Francisco, Boston, Atlanta, Houston, Phoenix, Tampa, Minneapolis, Miami, Denver, San Diego, San Antonio & Austin. By fall 2008, i-am TV will reach nearly 13 million bar goers a month. For more information, visit http://www.i-am.tv or call 1-866-371-9360.

i-am TV is a registered trademark of Instant Access Media Inc, and all others belong to their respective owners.

Contact Information

  • Media Contact:
    Pam Ferguson
    Candelori Communications
    408-358-7225
    Email Contact