November 20, 2007 08:00 ET

i-am TV Extreme Sports Programming in Bars Delivers Engaged 21-34 Audience to Advertisers

Arbitron Study Reveals 70% of Bar Goers Recalled Viewing i-am TV's Extreme Sports Programming

DENVER, CO--(Marketwire - November 20, 2007) - i-am TV, an innovator in out-of-home digital entertainment and advertising, today announced the findings of a study conducted by research industry leader Arbitron, Inc., in which nearly 70% of the audience in bars where i-am TV operates reported viewing i-am TV's extreme sports programming. Two-thirds of viewers recalled seeing advertising and one-third recalled brand-specific commercials on the network. The report confirms that i-am TV's network of extreme sports and other high-action programming in popular bars is an effective out-of-home (OOH) media that allows advertisers to capture the attention of the 21-34 audience. The complete Arbitron Report: "i-am TV Network in Bars: Taking Young Adult Targeted Marketing to the Extreme," is available for download at

"We designed our programming specifically for young adult viewers in a bar environment. Three out of four viewers interviewed said our extreme sports programming was interesting to them. Nearly half said they would like to see more screens featuring i-am TV in the bar, making it clear that we've struck a chord. We invite advertisers to become part of the entertainment," says Todd Martin, CEO of Denver-based i-am TV.

Attractive Audience Make-up

The study captured key demographics for the i-am TV audience: three out of four are between the ages of 21 and 34 and have completed a four-year college degree or higher. Nearly half (46%) have household incomes of $75,000 or higher, and 19% of respondents reported incomes of $100,000 on up.

Respondents reported visiting the bar on average ten times per month, with an average stay of 2.5 hours. i-am TV network programming was viewed for an average 51 minutes per visit.

About i-am TV

Instant Access Media, Inc., a privately held company based in Denver, CO operates the i-am TV network. i-am TV, an innovator of out-of-home digital entertainment and advertising, delivers action-packed video programming via satellite to a network of high-definition (HD) large panel TVs located in the country's highest-traffic sports, neighborhood and college bars. i-am TV incorporates mobile technology including SMS, MMS and live text-to-screen polling. i-am TV offers HD quality video advertising, and state-of-the-art satellite delivery allows i-am TV to respond instantly to an advertiser's needs. i-am TV operates in Atlanta, Austin, Boston, Chicago, Dallas/Ft. Worth, Denver, Houston, Minneapolis, New York, Phoenix, San Antonio and San Francisco with complete deployment in 30 top DMAs in 2008. For more information visit or call 1-866-371-9360.

i-am TV is a registered trademark of Instant Access Media, Inc.

Contact Information

  • Media Contact:
    Pam Ferguson
    Candelori Communications
    Email Contact