SOURCE: Action Products International, Inc.

July 13, 2007 10:00 ET

I Dig Brand Goes Buggy!

Action Products Announces New Series in I Dig Brand

ORLANDO, FL--(Marketwire - July 13, 2007) - They're creepy. They're crawly. They're the newest series of I Dig Excavation Adventure's excavation kits... BUGS! Young entomologists are set for discovery with the new I Dig Bugs™ series of excavation kits that will be released in early fall from Action Products International, Inc. (NASDAQ: APII), a leading toy company.

Using their imagination and the guidelines contained in the kits, children will learn about insect life and be able to study, close-up, the fascinating details of several species.

"With the bug series, we are moving to an exciting new theme, one that kids absolutely go crazy for -- bugs," said Richard Malagodi, president and chief operating officer of Action Products International, Inc. "And real bugs are embedded in these digs, adding a realistic and educational experience."

Three new kits will debut this bug series. In the I Dig Bugs Beetle's Nest Excavation™ kit, children dig into an insect mound to find a variety of beetles including a genuine preserved beetle in an acrylic amulet. Similarly, in the insect mound of I Dig Bugs Scorpion's Nest Excavation™ young scientists will find various scorpions including one authentic scorpion perfectly preserved and embedded in acrylic. In the third kit in this line, the I Dig Bugs Amber Fossil Excavation® kit, excavators will find a deep orange replica amber with an actual bee inside.

Each of three kits includes authentic steel tools and goggles and a black necklace cord that children can string through the acrylic charm to show off their preserved bugs.

Four additional I Dig Excavation Adventures will be available this fall, including the first product of another new series, I Dig Rock Hunter Excavation™. Children will chisel away at this cave-shaped sand block and discover three different rocks and an arrowhead replica. Just for fun, a faded claim certificate makes the whole expedition official.

In the popular dinosaur series, the new I Dig T-Rex Fossil Excavation™ and I Dig Velociraptor Fossil Excavation™ allows children to uncover pieces of a replica stone slab where fossilized remains of either a T-Rex or a Velociraptor are embedded. After digging, children may assemble the pieces and display their finds on a unique "rock face" stand, which has a name space to identify the proud fossil hunter.

The final new Dig for the fall release is I Dig Dino Nest Excavation™. Nested inside this kit are three huge dinosaur eggs for three separate digs, each with a different dinosaur inside. Dig them out and then paint all three with the included brush and paints. Perfect for one child, or for two to three children to each take a turn at excavation.

One of Action's top performers, I Dig Excavation Adventures recently received Dr. Toy's Best Product Award for the I Dig Prehistoric Shark Adventure.

About Action Products International, Inc.

Action Products International, Inc. (APII), based in Orlando, Fla., is a consumer products manufacturer, emphasizing branded educational and positive leisure products. Action Products consumer brands span activities, arts, crafts, juvenile products and toy categories. Its products are marketed and sold to retailers and consumers.

Visit the Company's Web sites at and

Forward-Looking Statements Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

Contact Information

  • Contact:
    Wendy Jo Moyer
    Action Products International, Inc.
    (407) 660-7221
    Email Contact