SOURCE: Action Products International, Inc.

September 24, 2007 13:22 ET

I DIG Excavation Adventures From Action Products Int'l Take More Awards

2007's Beetle's Nest Excavation Adventure Wins "Dr. Toy's 100 Best Children's Products 2007," Named a "10 Best Socially Responsible Product 2007"

ORLANDO, FL--(Marketwire - September 24, 2007) - The newest addition to the I Dig® brand, I DIG® Bugs Beetle's Nest Excavation Adventure™, has been selected as one of the 100 Best Children's Products 2007 and one of the 10 Best Socially Responsible Products 2007 by Stevanne Auerbach, PhD, a.k.a. "Dr. Toy," according to Action Products International, Inc. (NASDAQ: APII). The awards program developed by Dr. Toy, a distinguished child development authority and Director of the Institute for Childhood Resources, is meant to be a service to consumers who desire to purchase safe, affordable, educationally oriented, stimulating toys and products for children.

The 16th Annual Report of "Dr. Toy's 100 Best Children's Products" includes play products carefully chosen from thousands she has reviewed and by using comprehensive criteria developed over more than 35 years as a childhood development specialist. Among the criteria used are: safety, age-appropriateness, design, durability, lasting play value, educational value, creativity, and much more. The 16th Annual report is available in the online magazine, Dr. Toy's Guide, at

"One of the reasons the I DIG brand is so popular is because it combines the excitement of a real excavating adventure with the fun of imaginative play," said Richard Malagodi, president and chief operating officer of Action Products International Inc. "It is an honor to accept these awards as recognition of our commitment to producing unique, educational, and exciting toys that kids can enjoy for hours on end."

Inside the Beetle's Nest Excavation kit waiting to be discovered, is an embedded amulet containing a genuine preserved beetle, and numerous other lifelike beetles. Young entomologists will find: a realistic excavation block, steel digging tools, goggles, magnifying glass, color poster and string for option to wear the acrylic charm as well.

About Action Products International, Inc.

Action Products International, Inc. (APII), based in Orlando, Fla., is a consumer products manufacturer, emphasizing branded educational and positive children's brands. Action Products consumer products span activities, arts, crafts, juvenile products and toy categories. Its products are marketed and sold to retailers and consumers. I DIG® is a registered trademark. Excavation Adventure™ is a trademark of Action Products Int'l, Inc.

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Forward-Looking Statements

Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

Contact Information

  • Contact:
    Debbie Serkin
    Brand Director
    Action Products International, Inc.
    (407) 660-7225
    Email Contact