SOURCE: i-Lighter, Inc.

February 21, 2008 11:48 ET

i-Lighter, Inc. Unveils New Twitterlights Web-Based Text Highlighting Tool for Twitter Users

Innovative Feature, Part of New i-Lighter™ Version 2.1, Lets Users Automatically Highlight Snippets of Web Content and Send Them via Their Twitter Micro-Blogging Service

HOLLYWOOD, FL--(Marketwire - February 21, 2008) - i-Lighter, Inc., maker of the popular and critically acclaimed i-Lighter™ digital highlighter tool, today announced the release of i-Lighter Version 2.1 incorporating Twitterlights, a new feature. With Twitterlights, users of the trend-setting Twitter micro-blogging service can instantly send snippets of Web content to dozens, hundreds, even thousands Twitter users with a single click of their mouse.

i-Lighter, launched in late 2006, is a highlighter pen for the Digital Age. Easily integrated into Internet Explorer and Mozilla Firefox, the free, downloadable technology lets users highlight and annotate any online content -- text, tables, images and more -- as effortlessly as stroking it with a highlighter pen. Once the content is highlighted, the information is automatically and securely stored to the user's online account for later retrieval and use.

Other new features in version 2.1 of i-Lighter, winner of the DEMOfall '06's coveted DEMOgod award, include the ability to post content to blogs and social bookmarking services like del.icio.us and digg. A number of enhancements have also been added to make i-Lighter even more stable and streamlined.

"The addition of Twitterlights makes i-Lighter immensely valuable to thousands of Twitter users around the world," said Marcy Hoffman, founder and president of i-Lighter, Inc. "Twitter has emerged as a cutting-edge service used by journalists, celebrities, professionals and even U.S. presidential candidates to instantly communicate with their readers and constituents. Twitterlights expands Twitter's content options from texting alone to a whole new world of Web-based material. It's also the first in a series of enhancements that will extend the power of i-Lighter."

Easy to Use

Using i-Lighter 2.1's new Twitterlights capability couldn't be easier. Once i-Lighter 2.1 is downloaded and installed in your Internet Explorer or Firefox browser, simply highlight any Web content, open a right-context menu, and then select "Twitter This!" Type in your Tweet! (any message of 140 characters or less), enter your Twitter ID and password, hit "Send" and you're done. The i-Lighted content will appear as a tiny URL which will simultaneously open in a HTML page and also be saved into your i-Lighter account for later retrieval.

As with all Twitter micro-blog messages, Twitterlights allows users to send a Tweet! to anyone who has signed up to receive them. Twitter micro-blogs can be received via the Twitter Web site as well as through instant message, SMS, RSS, or email.

"The people at i-Lighter, Inc. have continually shown that they care about i-Lighter users and their experience," said Jim Turner, founder of social media consulting firm One By One Media, LLC and an advisory board member of i-Lighter, Inc. "Twitter is the rising star of online applications, and i-Lighter is showing that it is serious about being current with that same trend by providing Twitterlights to its already great application."

i-Lighter, Inc. is promoting i-Lighter Version 2.1 via its newly redesigned company Web site at www.i-Lighter.com, as well as through a new Web site, www.twitterlights.com. Anyone can download the i-Lighter application free of charge from either site.

New Private-Label Partners

In recent weeks, i-Lighter, Inc. has also signed two new corporate partners who will provide their users a privately labeled, customized version of i-Lighter's core technology. The partners, in the media and Software as a Service (SaaS) industries, will be rolling out their customized products in the next few months.

Opportunities to leverage i-Lighter technology exist for companies and organizations in publishing, academia, law, marketing and more. For more information, visit www.i-Lighter.com and click on the "Partner Program" icon.

About i-Lighter™:

i-Lighter has reinvented the highlighter pen for the digital age. The company's free, downloadable "digital highlighter" technology allows users to mark, annotate, save, contextualize, organize, and share any content found on any Web page, as easily as stroking it with a real highlighter. Exceptionally simple and intuitive to use, i-Lighter lets you instantly "grab it, use it, share it, and never lose it." i-Lighter has won the DEMOgod™ award, the highest honor given by the highly respected DEMO emerging technology and new product showcase. For more, visit www.i-Lighter.com.

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