SOURCE: iCurrent, Inc.

November 18, 2009 09:00 ET

iCurrent Launches Private Beta of Free, Personalized News Service to Simplify the Way Consumers Stay Current Across All Their Interests

iCurrent Alleviates Hassle of Visiting Multiple Sites, Scouring Newsletters and Alerts; Provides Single Service for Consuming News and Information That Matches Users' Individual Needs

SAN FRANCISCO, CA--(Marketwire - November 18, 2009) - Anyone who uses the Internet to stay on top of current news and information understands the pain associated with visiting multiple sites, scanning email newsletters and alerts, picking through news aggregators or portals, or maintaining RSS readers or start pages. Today, iCurrent, Inc. launched a free, personalized online news and information service designed to alleviate these issues. The iCurrent service, currently in private beta, simplifies the way users stay current across their interests and share those interests with co-workers, friends and family.

iCurrent acts as a personalized newspaper front page -- discovering and prioritizing relevant articles across a user's interests from thousands of newspapers, magazines, websites and blogs. In addition, users can easily drill down in particular areas of interest as time allows. iCurrent also delivers relevant news to access points beyond the web, including email and mobile devices, allowing for anytime, anywhere access. Based on individual preferences, iCurrent adapts over time to ensure content is finely tuned to each user's interests as they evolve.

"The media landscape continues to change as technology enables new capabilities," said Ramana Rao, co-founder and CEO of iCurrent. "This shift brings with it expectations that news services will be of greater personal relevance, while maintaining the best features of traditional media. No longer do people want to sort through irrelevant news or use a mish-mash of sites and tools to find the information they care about. Rather they expect, as with newspapers, the information will be packaged and prioritized in a way that fits with their busy lifestyles. iCurrent provides a balanced and comprehensive service for staying current on what each individual user cares about."

iCurrent harvests and matches new content to each user's interests. Editors and linguists maintain a catalog of sources, subjects and news entities -- like people, companies and places -- to ensure high quality content and matching. In addition, they create a rich array of content channels that contain information related to particular topics of interest. Users can follow these channels or create their own as they use the service. Whether they are interested in soccer, sushi or staying abreast of the political twists and turns of the U.S. Senate, users can easily discover news and information that's relevant to them.

Getting started on iCurrent is simple. Users enter a few topics of interest and the iCurrent service does the rest, automatically delivering articles and other content that matches each user's preferences. As individuals use iCurrent, they can easily tune channels to their evolving information needs by indicating which articles are of interest or disinterest. In addition, they can add new information preferences at any time, and remove those they no longer wish to follow. And, all articles and channels can be seamlessly shared with friends via email or post links to Facebook and Twitter.

Anyone wishing to try the iCurrent service can request to be part of the private beta at

About iCurrent

iCurrent is a free, personalized online news and information service that simplifies the way users stay current across all their interests. Think of it as a personalized newspaper on the Web aggregated from thousands of quality newspapers, magazines, Web sites and blogs around the world. iCurrent aspires to be the best online service for discovering and consuming content relevant to each individual user's interests, and sharing those interests with friends and family. Led by executives with decades of experience in research and development in search, text analytics, news delivery and user experience, iCurrent has been in development since 2007. The company is backed by Crosslink Capital. For more information please visit

Contact Information

  • Contact:
    Andrea Cousens
    Cousens Communications (for iCurrent)
    Email Contact